True or False
Words we use a lot
Plugin in Presto Suite
How people find us
100

If a story is performing well, you should write another story on the same topic.

What is True

100
The platform we use to measure how many people are reading a story and where those people are coming from.

What is Parse.ly?

100

It is the plugin that lets you add pictures to a story. 

What is Image?

100

More than 17.1 million readers of CCJ New England stories came to us from this platform.

What is Google?

200

Inline links are the types of links you create by highlighting text and inserting the hyperlinks into the words of a story. 

What is True

200

The process of making a story more attractive to the AI used by Google to put a story ahead of the competition when people are looking for it?

What is SEO?

200

This can make information in a story easier to read, particularly is it is a lot of pieces for a reader to try to absorb.

What is the list plugin?

200

0.6% of our readers came from this platform?

What is X, formerly known as Twitter?

300

Check out what is performing well in Parse.ly on other sites and consider doing a similar story: i.e. What major concerts are coming in 2024? Why is the KMart property still vacant on Main Street?

What is True?

300

This audience engages with news on a surface level and has not committed to buying a subscription.

What is top of the funnel?

300

This allows us to add reader-friendly and SEO-powerful breaks into stories.

What is the Heading plugin?

300

This is the percentage of our readers, who read, watch or look at something else while on our site.

What is 15%?

400

Assume that if a long-time business has announced it is closing on social media then everyone has seen it and don't write about it.

What is False?
400
The part of the process of giving readers who have subscribed more stories they are interested in? 

What is retaining?

400
When adding a video or a video playlist to a story, toggling this switch allows you to see beyond your site.

What is Network Search?

400

True or False: 69% of U.S. adults say they get news at least sometimes from social media.

What is True?

500
The peak traffic time on our sites is the same for all devices.
What is False? It is 7 a.m. for mobile and tablets and 8 a.m. for desktop.
500

The everyday and commonplace words and phrasing that describe the topics and the details that you are writing about.

What are keywords?

500

Building and adding one of these, allows you to group links to multiple stories in a visually appealing way that is as scrapped by Google.

What is a Content List?

500

Year-to-date most of our new subscriptions (CCJ New England) have come from this referral source.

What is search? (38.6% followed by direct 26.3%)

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