Effie, Ideas That Work
Effie is a _______ Non-Profit ______ organization.
What is a
501C3 NON-PROFIT EDUCATIONAL ORGANIZATION
How many R1 Judges need to review each case?
What is 5.
How many entry forms do we have and want are they?
What is 3
- US Entry Form
- Sustained Success Entry Form
- Performance Marketing Entry Form
What is the ideal number of judges in an R1 Judge Room?
What is the ideal number of judges in an R2 Judge Room?
- 25 - 30 (R1)
- 15-18 (R2)
You can't ________ your way to an Effie, but you can certainly ________ your way out of an Effie.
What is write
"You can't write your way to an Effie, but you can certainly write your way out of an Effie." - Erica
How many international partners do we have?
What is 55 (includes UK + China)
Do we define effectiveness?
NO
Call for Entry Report?
On a typical event, how many sessions do we offer?
What is 3 (AM, PM and Full Day Session)
Why do we not weigh the Results pillar with a higher or lower percentage?
- We do not have the percentage lower than the other pillars because we want to know that work worked
- We do not have the percentage higher than the other pillars because we believe at Effie you need to be strong in all pillars to be a truly effective case.
State Effie's Mission
What is to,
LEAD, INSPIRE AND CHAMPION THE
PRACTICE AND PRACTITIONERS OF
MARKETING EFFECTIVENESS GLOBALLY.
What are the 4 pillars of Effieand what are they weighted?
What are the
1. Challenge, Context & Objectives (23.3%)
2. Insights & Strategic Idea (23.3%)
3. Bringing the Idea to Life (23.3%)
4. The Results (30%)
Who lives in Chili and is our Acclaim fairy?
Tini
How many reminders do we send out?
What is 5
1. One-month before
2. Two weeks before
3. One week before
4. 24-48 hours before
5. Morning of
Who are we held accountable to?
What are our
1. Board
2. Entrants
3. Judges
4. International Partners
What are the 4 ways we support marketers throughout their careers?
What is:
1. PRE-CAREER, Effie Collegiate
2. EARLY-CAREER, Effie Effectiveness Bootcamp
3. MID-CAREER, Effie Effectiveness Playbook
4. SENIOR LEADERSHIP, Awards Judging, Mentorship, Thought Leadership, Board of Directors
What is the last part of the case that should be reviewed & why?
What is the Creative Reel
- Because the creative is intended to showcase the actual work in the workplace, it should be adding/building on the case not explaining or recapping the case,
"The creative reel is the cherry on top of your ice cream"
What report do you find how many cases a judge scored?
What is the Judge Activity Report
For multiple sessions, in one day, how many people will we have for lunch?
more than we had for breakfast.
1. How many trophies do we have?
2. Who receives them for free?
1. What is 7
(Finalists, Bronze, Silver, Gold, Grand, Global Grand & Iridium)
2. Who is Lead Agencies and Clients.
We have 7 Core Principles, can you name them?
What is:
1.Effectiveness means one simple thing: “did it work?”
2.We believe effectiveness is dynamic.
3.We recognize and celebrate collaboration.
4.We are a forum for marketing effectiveness.
5.Our focus for Effie is global.
6.We reinvest in our industry.
7.An “Effie” must be earned.
How would you answer the following judge question?
"I am not sure how to score this metric because they gave me the metrics with no context how if it was challenging"
Judge what is in front of you, if they did not give you enough context, down score"
List 3 things we tell temps to flag when reviewing cases.
What is
1. Sources
2.No hyperlinks in written case
3. No agency names
What is the typically event agenda?
Event Schedule
8:30 AM - AM/Full Day Judges Arrive & Check In
8:30 AM – 9:00 AM - Breakfast & Welcome
10:45 AM - 11:15 AM - AM Break
9:30 AM – 12:30 PM - Judging Session
12:30 PM – 1:00 PM - PM Judges Arrive Lunch & Group Case
1:30 PM – 5:30 PM - Judging
3:45 PM - 4:00 PM - Break
Why do we not define effectiveness?
Because it is the entrants job to prove why they were effetive.