Getting Starting
The platform where RFP requests come to our team.
What is SalesForce?
The small group that assesses the opportunities.
What is the Team of directors and Erica?
The person who runs the initial team call called to discuss their overall account relationship and go over areas of RFPO and R&Rs?
Who is the RFP Project Manager?
In the Google example, these are relatable, interactive, accessible, rhythmic, evergreen and concise.
What are the ingredients for the content?
In the Google example, this employs the concept of "business vignettes" to propel the storytelling forward and to help pivot speaker/topic/tone as needed.
What is the narrative framework?