Latin
(ethos, pathos logos)
(ethos, pathos logos)
Using this appeal, a commercial comes on with a sad story about an elderly man and his dog that makes you want to cry.
What is pathos
Having a catchy phrase that people will remember.
What is a slogan?
When we receive something, we feel compelled to return the favor. This principle of persuasion provides the customer with a "free gift" or "offer" that encourages them to give back to the company.
What is reciprocity?
Who is Justin Bieber
Just do it
What is Nike?
What is ethos
Offers you something "extra"
What is bribery?
This principle of persuasion taps into our natural tendency to follow the lead of others. If we see others doing something, we often assume it must be the right thing.
What is social proof? or Consensus?
This well loved basketball star helped Nike build a shoe empire with his shoeline.
Michael Jordan
Move the way you want.
What is uber?
Using this appeal, influencers swear by this Amazon dupe jacket, it's half the price of the original!
Using positive ideas, images, and words to iply that the product is also positive.
What is transfer?
This principle of persuasion works because humans naturally desire things that are rare or in short supply. If there are less of it, we believe it to be more valuable.
What is scarcity?
This 3X Barnes Family Bowling Champ (and Toronto Raptor) collabed with Subway to bring new rice bowls to their menu.
Who is Scottie Barnes?
Is it in you?
What is logos?
Using a satisfied customer to give their experiences with the product to convince others.
What is testimonials?
This principle of persuasion uses the belief that people are more likely to follow instructions and advice from those they perceive as legitimate experts.
What is authority?
This young hearthrob, spotted dating Kylie Jenner, become the face of Chanel last year. You can see him starring as Willi Wonka in the newest adaptation of the Roald Dahl classic.
Who is Timothy Chalamet?
Snap! Crackle! Pop!
What is Kellog's Rice Krispies?
A Wiener dog Stampede for Heinz Ketchup is shown during Super Bowl 50. Heinz is using this appeal.
Pathos
The idea that using this product will put you ahead of the times.
What is avante guard?
It's human nature to say yes to people we know and like. Physical attractiveness, familiarity, compliments and positive associations can all make persuasion more likely.
What is liking?
This Euphoria star keeps popping up on my social media to tell me about her interest in fixing up old Fords.
Who is Sydney Sweeney?
Save money. Live better.
What is Walmart?