Marketing Trifecta
What are the three elements in the Marketing Trifecta?
Owned, Earned, Paid
What is a meme and how is it used in marketing?
Typically a humorous image that is copied with slight variations and spread rapidly by internet users so many customers see your content.
What term is synonymous with trendjacking?
Newsjacking
What is the acronym used to remember the Buyer's Journey?
ACDC
What is the acronym used to remember the Marketing Funnel?
ACCD
What is owned media?
Any content owned and controlled by a brand, such as content posted on a website.
What is a blog?
Posts which present engaging stories in an information style.
Viral content is measured by what?
Awareness due to shares and exposure.
The first phase is the _______ phase.
What is the main goal of marketing?
Conversion
What is paid media?
Marketing that you pay for, including PPC (pay-per-click) advertising, branded content, and display ads.
What is interactive content? Why might you use that form of content in marketing?
Things like surveys, polls, and quizzes that require and encourage users to actively engage with the content. It avoids customers passive consumption.
What is UGC
After the awareness phase, your customer enters the Consideration phase where they do what?
Evaluate their options in an effort to determine a solution to their problem.
What is the marketing funnel?
The steps a visitor needs to go through to reach the conversion goal.
What is earned media?
Any material written about a business that the business hasn't paid for or created themselves. Such as customer reviews.
What is an infographic and what is its advantage over a picture?
A graphic visual representation of information, data, or knowledge. It is better than an image because it presents information quickly and clearly.
What is trendjacking?
When brands take advantage of current trends happening on social media.
After considering their options, customers enter the phase where they make the purchase. What is this phase called?
Decision Phase
When does the closing phase entail?
Your potential customer, then visitor, is not a customer. They purchased your product or service.
What is the purpose of the Marketing Trifecta?
Leveraging owned, paid, and earned media into a comprehensive marketing strategy.
Why should you use different type of content?
Some types of content appeals to some customers more than others. Certain content is also fit more towards some platforms than others. Ex: Spotify is great for podcasts, but not interactive content.
Why is viral content great for companies?
They don't need to create a new idea, but they gain huge amounts of attraction from potential customers.
How does the buyers journey fit with the marketing funnel?
While the buyers are going through their process, the marketing funnel meets them at each stage. When customers become aware of their problem and are searching for a solution, marketers attract and convert them.
Once you finish the attract phase, what do you do next? Is a purchase involved in this step?
Convert- potential customers to visitors. A purchase isn't involved, but sharing some sort of information is such as signing up for a rewards program or a free trial.