Attitudes and Persuasion
A psychological tendenccy that is expressed in the form of an evaluation
What is an attitude?
Set of beliefs or attitudes that line up on a measurable left/right scale
What is an ideology?
Personality type that prioritizes group cohesion and defense of social norms
What is authoritarianism?
The three components of the not so minimal effects model
What are agenda setting, priming, and framing?
IAT stands for
What is Implicit Association Test?
The two dimensions of attitudes
What are valence and extremity?
Dimensions of ideology according to Jost
What are preferences for status quo vs social change and acceptance of inequality vs preference for equality?
Personality theory that stems from individual differences in the basic psychological needs: epistemic, existential, relational
What is motivated social cognition?
Reasoning behind the minimal effects model
What is most people are already decided voters so media has very little to influence?
The model in which our attitudes are determined by a tally of affects
The three components of an attitude
What are affective, behavioral, and cognitive?
One of Converse's restraints
Does idea A contradict idea B
_____ prefers abstract art and ____ prefer realistic representations.
What are liberals and conservatives?
The media influencing what topics people talk/care about
What is agenda setting?
The 4 axioms of Zaller's RAS Model
What are reception, resistance, accessibility, and response?
The process of acquiring, organizing, retrieving, displaying, and disseminating information
What is information processing?
Most attitudes are malleable, but attitudes about ______ are highly stable over time
What is equality?
Openness and conscientiousness
The difference between priming and framing is that ____ is intentional
What is framing?
Persuasion that relies on how the information is presented and not what the information actually is
What is the peripheral route?
Troy thinks people in high school should only participate in one activity. Troy wants to play basketball and sing in a musical. What is Troy experiencing?
Cognitive Dissonance
People in the population that care very strongly about specific policy issues (more so than partisanship or ideology)?
The big 5 personality traits
What are openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism (or emotional stability)?
Type of ad that brings up issues only as a way to attack the opposing party?
What is a wedge appeal?
This ad changed the landscape of political campaign ads. It is one of the first ads to invoke emotional appeals.
What is the Daisy Girl ad?