Kinds of Shoppers
Types of Ownership
Distributions Channels
Retail Channels
CSS Vocabulary
100

A shopper who spends a lot of time checking out products and prices.

Comparison shopper

100

A license granted to another entity to retail a company's products or services in a particular area, for example Starbucks.

Franchise

100

The purchaser and/or consumer of the product or service.

Customer

100

The presence of a physical store front and face-to-face customer experience.

Brick-and-Mortar

100
Stores that began a certain way and continue today that same way.

Pure Play

200

A shopper who wants to find out what's trendy before make a purchase.

Follower

200

A type of business that has shareholders through publicly traded stock and usually has centralized decision making.

Corporation

200

Receives, stores, displays, and sells products and services to customers

Retailers

200

The companies focus is on creating a seamless customer experience through any and all shopping channels

Omnichannel

200

The type of mindset that best helps you grow and learn as an employee is called

Growth Mindset

300
A shopper who views shopping as a fun occasion, rather than looking for specific products or services.

Recreational shopper

300

Typically a single store or small regional chain -- 95% of retailer are in this category.

Independent Establishments

300

Companies that purchase products in large or mass quantities.

Wholesalers

300

Offers customers the ability to purchase through many channels

Multichannel

300

The type of mindset that limits your ability to grow and learn as an employee is called

Fixed Mindset

400

Make quick decisions, mainly inexpensive items

Impulsive Shopper

400

What type of ownership is McDonalds

Franchise

400

The entities that hold large quantities of products are called?

Wholesalers

400

Buying and selling through the internet.

E-Commerce

400

The overall impression gathered from information that is seen, heard and experienced by customers who encounter a business, its products and its services. 

Company brand

500

The shopper who repeatedly chooses to shop at the same retailer over others usually because of positive customer service.

Loyal Customer

500

What type of ownership is Macy's

Corporation or Corporate Chain

500

Produces product and goods usually from raw materials

Manufacturer

500

Macy's and Bath & Body Works are examples of what retail channel of distribution?

Omnichannel

500

The delivery of a positive, memorable experience that is more than a customer expected.

Quality Customer Service
600

As of 2019, roughly how much money do U.S. retailers lose annually due to poor customer service?

$60-$70 Million 

600

After one negative experience, approximately what percentage of people say they will never do business with that company again?

50%

600

What percentage of the general people has a disability that is not visible to the eye.

two-thirds

600

As if 2019, what percentage of the jobs are retail in the U.S. 

20%-25%

600

Where are large bills ($50s and $100s) typically placed within a cash register?

Below the cash drawer

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