Marketing
What is the term for a unique design, sign, symbol, words, or a combination of these, that identifies a product or service and differentiates it from its competitors?
Logo
What is the term for the rate at which the general level of prices for goods and services rises, causing purchasing power to fall?
Inflation.
What is the term for a legal document that grants the holder the right to operate a business under a specific name?
Business license
What name did Tobin used to be/Still is referred to at times? (It is still on some maps on campus--it is the old name)
Bent Hall
Which social media platform is known for its square photos and filters, making it popular for visual marketing?
What is the financial market where currencies are traded and which determines the exchange rate for currencies?
Foreign exchange (Forex) market
What does ROI stand for in business?
Return On Investment
What is the current name of the dean of Tobin College of Business?
Maciek Nowak
Which marketing strategy involves creating a unique product or service that is perceived as valuable by a target market, often allowing a company to charge higher prices?
Differentiation.
What is the term for a financial instrument that represents ownership in a company and a claim on part of that company's assets and earnings?
Stock (or equity)
Name two types of business ownership structures.
Sole proprietorship, partnership, corporation.
In which year was Tobin College of Business established at St. John's University?
1925
Which marketing strategy involves setting a low price for a new product to attract a large number of customers and establish a market presence?
Penetration pricing.
What is the name for the ratio of a company's profit to its number of outstanding shares?
Earnings per share (EPS).
What is the process of analyzing an organization's external and internal environments to identify strategic opportunities and threats?
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
Which famous Wall Street figure and former CEO of General Electric is an alumnus of Tobin College of Business?
Jack Welch.
What is the marketing term for the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing mixes?
Market segmentation.
What is the term for the financial ratio that measures a company's ability to cover its short-term obligations with its short-term assets?
Current ratio.
What is the economic principle that states that individuals or businesses will expand production and supply of goods and services if they can sell them at higher prices?
The law of supply.
How many concentrations(majors) options are currently available at Tobin?
17 concentrations