Marketing 1
Product, Price, Place and Promotion
What are the 4 P's of Marketing
This is what a customer is charged, or what a business asks for their products/services.
What is Promotion
Where the product is properly distributed and available in a convenient location at the right time.
This should reflect your company's attitude towards the environment.
Environmental Packaging
Desire for a product of service specific benefits
What is a Need
What is what the customer gives up relative to what they get?
What is Value
Contest, Social Media, Product Giveaways, Point of Sales and Endcap Marketing, Customer Referral and Incentive Programs
Another word for place.
Distribution
This should make obtaining the product easy.
Convenience Packaging
Tangible product that is purchased for consumption by the consumer.
What is a Good
This is what the store pays
Allows potential customers to sample a product
Product Giveaways
A small specialized market for a particular product or service
Niche Market
This should make sure your product is secured.
What is Secured Packaging.
Desire for a product or service that is not necessary
What is a Want
This is what the customer pays
Retail
Idea to promote your brand and put your logo and name in the public eye
Contests
Contract which allows another business to manufacture and provide a service which conforms to your license.
Licensing a product
What is Informative Packaging
Performing this for the consumer because they don't know how or don't want to do it.
What is a Service
Price Bundling, Prestige Pricing, Optional Product, Odd/Even, Everyday Low Prices, Captive Product, Multiple Unit Pricing, Loss-Leader
What are pricing strategies
Encourages current customers to refer new customers to the store. Free Products, discounts, and cash rewards can be incentives.
What are customer referral and incentive programs.
Breaks down bulk into smaller packages for resale, provides storage facilities, reduces physical contact between producer and consumer.
What is Protection Packaging.