User Journey Stages
This stage is where customers become aware of a problem or need.
What is the Awareness stage?
This type of media includes TV, radio, and print advertisements.
What is traditional media?
Your company website and blog fall under this category of media.
What is owned media?
This type of content is excellent for explaining complex topics in a visually appealing way.
What are infographics?
When selecting channels, you should consider this factor related to your target audience.
What are personas or audience preferences/ behaviors?
Content types like case studies and product comparisons are most effective in this stage.
What is the Consideration stage?
The ability to provide real-time engagement and feedback is a strength of this type of media.
What is digital media?
Social media mentions and customer reviews are examples of this type of media.
What is earned media?
This long-form content type is often used to generate leads by requiring contact information to access.
What are whitepapers or ebooks?
This consideration is crucial when selecting channels, as it helps determine the return on your content investment.
What is measurability or ROI?
Educational blog posts and infographics are typically used in this initial stage of the user journey.
What is the Awareness stage?
This traditional media format offers a tangible and credible presence for brands.
What is Print.
This type of media includes advertising you pay for, such as Google Ads or sponsored content.
What is paid media?
This content type combines audio and visual elements and is highly engaging on social media.
What are videos?
This traditional channel is effective for reaching local audiences with targeted messaging.
What is local radio or newspaper advertising?
In this post-purchase stage, customers become repeat buyers and potential advocates.
What is the Loyalty stage?
This digital media advantage allows for precise targeting of specific demographics.
What is audience targeting or personalization?
This type of media offers the most control over content and messaging.
What is owned media?
This content format has gained popularity for delivering information in an easily digestible audio format.
What are podcasts?
This digital channel is ideal for B2B marketing and professional networking.
What is LinkedIn?
This company asks you to provide a review for the product you have just purchased. In what stage of the user journey is this review going to be used for other customers?
What is the Decision stage?
Unlike digital media, this type of media often has higher production and distribution costs.
What is traditional media?
PR efforts and word-of-mouth marketing typically result in this type of media.
What is earned media?
These short-form content pieces are ideal for social media platforms and quick consumption.
What are social media posts?
When choosing channels, this factor determines how much you can spend on content creation and distribution.
What is budget?