Punctuation
The longer punctuation mark that should be used instead of an en dash
What is an em dash?
What we should use instead of all caps to place emphasis on a word
What is italics?
The voice pillar where we communicate in a lively way that reflects our genuine enthusiasm for connecting with our customers
What is energetic and authentic?
The correct way of writing the date in a dateline for a story that takes place on November 1 of this year
What is Nov. 1, 2024?
This T-Mobile service allows customers to block spam calls for free
What is Scam Shield?
Also used to omission words in quotes, we try to not use this in copy
What is ellipsis?
Should be used in 2-5 action words
What are hyperlinks?
Voice pillar that speaks to our casual and friendly tone achieved through shorter sentences and no made-up words
What is conversational?
How we refer to people after the first mention
What is last name?
The year we launched T-Mobile Tuesdays
What is 2016?
Used to communicate strong feelings but should be avoided
What is an exclamation mark?
Technical language that consumers and layman readers generally don't understand
What is jargon?
The voice style used to maintain trust with customers
What is authoritative and knowledgeable?
(DAILY DOUBLE!)
Divisive style of listing punctuation we do not use after the penultimate word
What is the Oxford comma?
T-Mobile customers can enjoy a 15% discount at this hotel brand
What is Hilton?
Multi-purpose, the first word is capitalized only if it's a full sentence
What is a colon?
The person or thing represented by the grammatical subject performs the action represented by the verb
What is active voice?
The type of sentences T-Mobile prefers in communications to avoid confusion and clutter
What are short sentences?
Cutoff number to use numerals instead of spelling out. Also understood as the best soccer players' shirt number in Brazil
What is 10?
This member of SLT started their Un-carrier career as a sales rep
Who is Callie Field?
Joiners used to avoid ambiguity or to form a single idea from two or more words, but should not be used if they add clutter and distraction to the sentence
What are hyphens
Should be avoided in T-Mobile writing but is also used in poetry to create rhythm and emphasis
What is repetition?
Also part of our customer-obsessed voice pillar, T-Mobile's mission statement emphasizes being the best at connecting customers to this place
What is their world?
Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah
What states are never abbreviated in datelines?
The type of spectrum crucial to T-Mobile's extensive 5G network coverage
What is mid-band?