Red, Blue, Yellow
What are the Primary Colors?
Color associated with royalty.
What is purple?
What 4 colors are in the Google Logo?
What are blue, red, yellow, and green?
The arrangement of elements to indicate their order of importance
What is Hierarchy?
What are Additive Colors?
Red, Orange, Yellow
What are Warm Colors?
Color associated with nature and growth.
What is green?
Color often used in fast food logos because it is known to stimulate appetite.
What is red?
Visual stability achieved through equal and even distribution of elements
What is Symmetrical Balance?
A primary and secondary color mixed
When you mix Red and Blue
What is purple?
Causes feelings of anxiety if used too much
What is yellow?
Logos should include _______ symbols to enhance recognition.
What is simple?
Using the same visual elements repeatedly to create consistency and unity.
What is repetition?
Type of image that can be scaled up and down without losing quality
The lightness or darkness of a color
Causes feelings of tranquility and calmness
What is blue?
Maximum number of colors recommended for a good logo (including black or white lettering)
What is 3?
The sense of oneness or cohesion in a design.
What is unity?
The type of colors these are
What are analogous?
One color + its tints, tones, and shades.
What is the monochromatic?
Culture that believes the color red is lucky.
What is eastern culture?
How you combine two letters
What are ligatures?
Highlighting the most important elements to ensure they stand out.
What is Dominance or Emphasis?
a rough draft sketch that contains key shapes and objects without details
What is a thumbnail?