Vocab
The basics
What the "P"?
Philosophies and other stuff
Concepts
100
the process of creating, communicating, delivering, and exchanging offerings that have value for customers?
Marketing
100
To create value for customers
the role of marketing in a company
100
The tangible or intangible offering that satisfies customer needs and wants.
Product
100
Internal capabilities of the firm
Production
100
A customer value requirement
Earn Trust
Avoid unrealistic pricing
200
the combination of factors that can be controlled by a company to influence consumers to purchase its products
Marketing Mix
200
The description of a market
A group of people with similar needs and wants
200
The amount customers pay for a product or service.
Price
200
Aggressive techniques when promoting your product.
Sales
200
focuses on satisfying customer needs while meeting organizational goals
Marketing concept
300
marketing strategy for building relationships
Employee training programs
Teamwork
300
a key component of the marketing concept
Emphasis on customer satisfaction
300
The process of making products available to customers through channels such as retail stores, online platforms, or direct sales.
Place (Distribution)
300
Satisfying customer needs and wants
Marketing
300
What function is represented by "C"
Place
400
A customer’s subjective assessment of benefits relative to costs in determining the worth of a product.
Value
400
A specific group of customers a company aims to reach
target market
400
Communication efforts to inform, persuade, and remind customers about a product or service.
Promotion
400
Societal
Satisfying customers while enhancing societal well-being.
400
What is B?
Technological Forces
500
The provision or transfer of goods, services, or ideas in return for something of value.
Exchange
500
The application of human and mechanical efforts to people or objects to provide intangible benefits to customers
Service
500
What can we make or do best?
Production
500
The actions of a type of company that has a societal marketing orientation.
Less Toxic Products or Products made with recyclable materials.
500
What is represented by A?
Customer