The article
Who was the former NFL quarterback featured in Nike’s 2018 advertisement that sparked controversy?
Colin Kaepernick
Nike earned $6 billion
Grundled (Nike)
Verballed (earned)
Direkte objekt ($6 billion)
With which NFL team did Colin Kaepernick play when he began his protest against police violence?
San Francisco 49ers
What year did Colin Kaepernick first make headlines for protesting police brutality?
2016
In the phrase "social issues that are important to them," what is the function of the word "important"?
an adjective
How much revenue did Nike earn from the 2018 campaign featuring Colin Kaepernick?
6 billion$
find a modalverb in this qoute ''Brands can risk driving away customers and losing profit when they take a stance on social issues''
Can
Which product was boycotted after an influencer promoted it on social media, leading to a call for a boycott?
Bud Light
How did participants who shared the brand’s promoted values generally react to the backlash?
What is feeling more connected to the brand and being more willing to buy its products
What concept describes the act of publicly expressing disagreement often for the purpose of bringing about change?
What motivated new supporters to rally behind Nike during the Kaepernick campaign?
Online outrage
whats wrong with this qoute ''The underlying psychological reason for this positive outrage effect were that participants perceived the outrage as a threat to their personal social values.''
The underlying psychological reason for this positive outrage effect was that participants perceived the outrage as a threat to their personal social values. - Were
What other phenomenon, besides Nike’s ad, was used as an example of companies taking stances on social issues?
the rise of "anti-woke" companies in the U.S.
What factor was crucial for the positive outcome from outrage, according to the research?
when the outrage had viral support online or came from an opposing group
Identify the correct form of the verb in this sentence from the text: "Nike ___ (earn) $6 billion from the campaign.
Earned
What psychological reason explains why people supported brands when they saw online outrage against them?
A threat to personal social values
What is "successful" in the sentence "The advertisement was successful
Subjektprædikat
According to the text, what should brands be aware of when taking a stance on social issues?
What is the risk of alienating consumers with opposing views
What type of campaign did Nike launch featuring Colin Kaepernick that sparked controversy?
an advertisement
What is the term for the specific message or image that a company uses to represent its brand to the public?
brand image
What psychological reason explains why people were more willing to support brands facing backlash in the studies?
Symbolic defense of threatened social values
What is "to their personal social values" in the sentence "Participants perceived the outrage as a threat to their personal social values
infinitiv
What effect could deliberately courting controversial social issues have on society, according to the text?
an increased risk of political polarization
What term is used to describe the action of refusing to purchase a product from a company as a form of protest?
a boycott
What concept refers to the potential negative effects on society caused by increased division or separation between different groups?
polarization