definition
The individualized attention provided and available to customers throughout their lifespan as customers.
What is customer service?
What is promotion?
What is Informing potential customers that a product or service exists, and the results they should expect from using it?
This function involves determining the value of a product or service.
What is Pricing?
BOGO, Free Shipping, Coupons, Discounts, Flash Sales and Free Samples — these are examples of?
What is Promotion?
What is the tagline of
“Just Do It”
What is Nike?
Researching a business’s target market and customers, its competing products or services, and relevant trends within the industry.
What is marketing-information management
What is pricing?
What is The amount of money a business thinks it should charge for its product or service?
This marketing function involves developing, maintaining, and improving a product or product mix.
What is Product/Service Management?
Answering customer questions are considered as…
Customer Service
What is the tagline of
“Can You Hear Me Now”
What is Verizon?
Creating new products and updating existing products, both based on research and feedback from existing customers and competitors’ customers, and getting rid of poor performing products.
What is product/service management
What is a target market?
What is a specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed in order to reach and connect with this group?
This marketing function focuses on assisting customers before, during, and after a purchase.
What is Product/Service Management?
What is Amazon, Instagram, Facebook, Hulu, etc?
What is examples of Market-Information Management?
What is the tagline of
“The Best A Man Can Get”
What is Gillette?
A good or material bought and sold freely, and that is reasonably interchangeable among multiple suppliers, and whose price is usually highly correlated to perceived supply; more simply, it is an everyday type of product that is readily available, like green beans or milk at a grocery store.
What is commodity?
What is selling?
What is the process of convincing someone to buy a product or service?
This function involves gathering, analyzing, and utilizing information to help make marketing decisions.
What is Marketing Information Management?
A game may be rated for 16+ years old
What is a Target Market?
What is the tagline of
“Think Outside The Bun”
What is Taco Bell?
Identifying, evaluating, negotiating, and selecting the most favorable channels of distribution, in order to get products from the producer to the end user.
What is Channel management (place)
What is market planning?
What is creating strategies and establishing goals, objectives, processes and procedures in order to reach and attract the target customer to a business?
This function ensures that products are available to consumers when and where they want them.
What is Channel management (place)?
The cost to make your product, how much your competitors are charging and how much people are willing to pay for your product.
What is examples of Pricing?
Which brands tagline is
“I Put That S*** On Everything”
What is Frank’s RedHot (hot sauce)?