Premarketing Era
where did the first ad appear in America, and what was it about?
In the Boston Newsletter, offering a reward for capturing a thief.
What was established in 1914 to prevent deception in advertising and protect business owners from unscrupulous behavior?
The Federal Trade Commission
How did advertising change from the "roaring 20s" to the 1930s?
Ads became more visual with less copy in the 1920s but transitioned to a harsher, cluttered style in the 1930s.
How did advertising visually change during the 1960s creative revolution?
Ads became minimalist and graphic during the sixties creative revolution.
How has digital technology impacted the way advertisers draw attention to products in the 21st century?
Digital technology has allowed advertisers to use innovative methods to attract attention to products.
What were printed handbills used for?What was the importance?
Printed handbills were significant as they were used to announce product availability and were mass produced on engraved wood or copper.
How did industrialization in America from the 1700s to early 1900s impact the economy and advertising?
Industrialization led to economic growth in America, creating a booming economy where advertising played a crucial role in establishing a marketing system.
How did the establishment of the War Advertising Council affect the perception of advertising?
The War Advertising Council helped rehabilitate the tarnished image of advertising by associating it with the patriotic war effort.
What factors contributed to the fragmentation within the economy from the 1970s through the 1980s?
Factors contributing to economic fragmentation included growth in communication technologies, audience fragmentation, and the rise of direct response advertising.
Why is there a need for advertisers to reinvent their processes in order to reach audience members effectively?
Advertisers need to adapt to new ways of reaching audience members due to the decline of ad-supported television programming.
What types of products were commonly advertised through print ads in England during the 17th century?
Products like coffee, chocolate, and tea were commonly advertised through print ads in England during the 17th century.
What factors contributed to the rise of a consumer culture between 1875 and 1928?
A consumer culture emerged due to rapid urbanization, massive immigration, labor unrest, concerns over capitalism abuses, the first feminist movement, motion pictures, and mass culture.
What role did television play in the growth of advertising in the mid-20th century?
Television contributed to the growth of advertising as viewers began staying at home, leading to an increase in political advertising and programming.
What was the impact of "merger mania" in the early 1980s on major US advertising agencies?
Merger mania" in the early 1980s led to major US agencies merging with each other and foreign agencies entering the US market, resulting in departmentalizing accounts and adding an international flavor to the creative.
What options do viewers have with VCRs, TiVo, and cable systems when it comes to advertising messages?
Viewers can delete advertising messages and utilize cable systems for online services like shopping on TV or the internet.
How did the expansion of the economy in the 19th century impact the growth of advertising in the United States?
The expanding economy in the 19th century led to the popularity of classified ads in newspapers and the growth of mail-order advertising like the Sears Catalog.
How did modern magazines aid in reducing illiteracy at the end of the nineteenth century?
Modern magazines developed with the help of railroad distribution, aiding in reducing illiteracy towards the end of the nineteenth century.
In what ways did disposable personal income contribute to the economic growth of industry from the 1950s through the 1970s?
Disposable personal income tripling from the 1950s through the 1970s fueled economic growth, with new home sales, college attendance, TV usage, and airline travel all increasing.
How did the election of Ronald Reagan in the 1980s influence the tone and content of advertising during that era?
The election of Ronald Reagan in the 1980s brought about a conservative era focused on family and country values, coinciding with the rise of infomercials after the FCC rescinded regulations limiting advertising time per hour.
Why is interactive advertising becoming more prevalent in reaching audiences in the modern era?
Interactive advertising is becoming more prevalent because it allows for direct engagement with consumers and provides a personalized experience.
How did advertising exist in various forms before industrialization and concentrated urban markets?
Advertising existed in Babylonian clay tablets, ancient papyrus from Thebes, Greek town criers, and Pompeian painted wall signs.
How did the expansion of the middle class contribute to the development of a new consumer market?
The expansion of the middle class was fueled by regular wages from factory jobs, providing a new consumer market.
Why were advertisers concerned about their business during the economic catastrophe mentioned in the text?
Advertisers were concerned about their business during the economic catastrophe because of the need to adapt to changing consumer behaviors and market conditions.
What social changes influenced the representation of minorities and women in advertisements by the 1970s?
The end of the Viet Nam war, reelection of Richard Nixon, and Kent State incident led to the representation of minorities and women in professional roles in ads.
In what ways are major advertisers participating in integrated programming to control the content of new media?
Major advertisers are engaging in integrated programming to have more control over the content of new media platforms where viewers can interact with the programming.