Marketing Careers
Marketing Director, Advertising, Sales, Ticket management, Market Research & Development, Promotions
Sport and Event Marketing Careers
The organized way in which a country handles its economic decisions and solves its economic problems
Economic System
Make purchases based on their feelings and impulse
Emotional Buying Motive
Participants who watch the event
Spectators
Customers who have the same needs that are in the same specific market
Target Market
NBA team in North Carolina
Charlotte Hornets
In charge of ALL marketing efforts, Oversees each of the marketing, sub departments, Creates a marketing budget for the organization
Marketing Director
The total of new spending resulting from an event.
Direct Impact
Logic or reasoning behind a purchase
Rational Buying Motives
Businesses who pay to have their name associated with the event.
Sponsors
Gender, heritage, religion, socioeconomic status, life stage
Demographic segmentation
New York Liberty
Responsible for the entire ticket-office, staff, Allocates tickets to their proper outlets, Keeps detailed ticket sales records
Ticket Management
These impacts arise from the ripple effect of direct spending as it flows through the economy.
Indirect Impact
Customer makes purchases from one business rather than from another
Patronage Buying Motive
ESPN, The Athletic, FS1 Sports
Sports News or Sports Information
regions, states, neighborhoods, cities
Geographic Segmentation
Football Team in Tennessee
Tennessee Titans
Write press releases, Develop media guides, Organize news conferences, Manage press box
Media Relations
High Expenses, Displacement of Local Businesses, Resource Consumption, Pollution, Traffic Congestion
Negative Economic Impact
A business executive attending a football game because their company sponsors the team. (Which Motive?)
Organizational Buying Motives
Tangible things you buy at events, Apparel, Memorabilia
Sporting Goods
Lifestyle, personality, interest, activities
Psychographic Segementation
MLB team in Colorado
Colorado Rockies
Plan sports camps, Respond to messages from fans, Schedule appearances for athletes and coaches, Plan youth clinics
Community Relations
Job Creation, Increase Revenue for Local Businesses, Tourism Boost, Infrastructure Development
Positive Economic Impact
These include the need for relaxation and or exercise depending on the type of event (Which Motive?)
Psychological Buying Motive
It's Intangible and Perishable. Also known as the "Game Experience"
Sporting Events
Rate of use, benefits derived, loyalty response, occasion response.
Behavioral Segmentation
Hockey team in Boston
Boston Bruins