Category 1
Category 2
100

What incident caused a crisis for United Airlines in 2017?

A) A flight delay due to technical problems
B) A customer service representative insulting a passenger
C) A passenger, Dr. David Dao, being forcibly removed from the flight
D) An emergency landing due to bad weather

C) A passenger, Dr. David Dao, being forcibly removed from the flight

100

Where was the video video of the accident shared?

A) Twitter
B) Instagram
C) Facebook
D) YouTube

C) Facebook

200

What is United Airlines' slogan?

A) "Travel the World"
B) "Fly the Friendly Skies"
C) "Fly the Unfriendly Skies"
D) "Wings of the World"

B) "Fly the Friendly Skies"

200
TRUE/FALSE

The incident affected United Airlines' reputation in the long run.

True

300

YES/NO

Is transparency an important factor in managing a crisis?

Yes

300

TRUE/FALSE

Social media is irrelevant during a crisis.

False
400

What can an apology help rebuild?

**What can an apology help rebuild?**


A) Trust  

B) Profits  

C) Flight schedules  

D) Ticket prices

A) Trust

400

What's the field of study for this article?

A) Corporate Communication
B) Psychology
C) Economics
D) Political Science

A) Corporate communication

500

TRUE/FALSE

United Airlines initially denied any wrongdoing in the incident.

True

500

What strategy involves repairing a company’s image after a crisis?

A) Image Repair Strategies
B) Market Expansion Strategy
C) Financial Recovery Plan
D) Public Relations Ignorance Theory


A) Image repair strategies

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