#1
Perceptual positioning is primarily concerned with...
1. The actual physical qualities of a product
2. How customers perceive the product in their minds
3. The product's distribution channels
2. How customers perceive the product in their minds
Which type of positioning focuses on creating a unique value proposition relative to competitors?
1. Product positioning
2. Situational positioning
3. Competitive positioning
3. Competitive positioning
Which of the following brands was an example of changing the name in the market?
1. L’oréal
2. Starbucks
3. Axe
3. Axe
Which of the following is an example of positioning by price?
1. A brand that highlights its superior quality.
2. A luxury product sold at a high price.
3. A product presented as the most economical option.
3. A product presented as the most economical option
The first step to the brand repositioning process is:
1. Analyze the results.
2. Reset your unique value proposition.
3. Create your brand repositioning strategy.
4. Apply adjustments and listen to consumers.
5. Analyze the brand position.
5. Analyze the brand position.
What is positioning strategy?
1. A strategy that defines how a company will differentiate its product or brand in the market.
2. A financial plan focused on maximizing profits through pricing.
3. A method used to forecast market trends and economic growth.
1. A strategy that defines how a company will differentiate its product or brand in the market.
Tell me a step in repositioning your brand in the market:
1. Change your brand image.
2. Change your brand CEO.
3. Change your brand customer needs.
1. Change your brand image.
Positioning based on competition involves:
1. Directly comparing a product with its competitors.
2. Emphasizing the brand's history.
3. Highlighting the emotional benefits of the product.
1. Directly comparing a product with its competitors
From Dunkin' Donuts to Dunkin', it's an example of:
1. Brand Repositioning
2. Product Positioning
3. Perceptual Positioning
1. Brand Repositioning
What are positioning strategies used for?
1. To decide the price point of a product for different markets.
2. To influence consumer perception and create a distinct place for the product in the customer's mind.
3. To determine the best location for physical stores.
2. To influence consumer perception and create a distinct place for the product in the customer's mind.
An example of a channel:
1. Books
2. Digital Platforms
3. Social websites
2. Digital Platforms
This importance consistently builds trust with customers and reinforces the brands identity:
1. Differentiation
2. Targeted Marketing
3. Brand Consistency
4.Competitive Positioning
3. Brand Consistency
COVID-19 is an example of:
1. Targeted Marketing
2. Situational Positioning
3. Perceptual Positioning
2. Situational Positioning
Which of the following questions is not one of the 3 key questions?
1. What position do we want to occupy?
2. Who is our target customer?
3. Why buy me?
3. Why buy me?
Select the example explained in the exposition:
1. Apple
2. McDonald’s
3. Oxxo
3. Oxxo
This question focuses on what makes you stand out from the crowd:
1.Why not buy someone Else?
2. Who am I?
3. Why buy me?
3. Why buy me?
Complete Duolingo's song:
"It's either spanish or ..."
"...vanish"
What are the 3Cs of Strategic Positioning?
1. Channel, Customer, Competition
2. Positioning, Product, Customer
3. Competition, Company, Channel
1. Channel, Customer, Competition
What is brand repositioning?
1. Brand repositioning is when a company changes its CEO and leadership team.
2. Brand repositioning is the process of changing the perception of a brand in the minds of consumers.
3. Brand repositioning it's when you have many branches in the market.
2. Brand repositioning is the process of changing the perception of a brand in the minds of consumers.
Duolingo it’s an example of:
1. Situational Positioning Strategy
2. Social Media Positioning Strategy
3. Perceptual Positioning
2. Social Media Positioning Strategy