Basics of Competitor Analysis
This is the
number of
diagnostic
components
that exist
according to
Porter.
What is Four?
This is the
number of
categories of
assumptions a
competitor may
have.
What are Two?
This is any
action by a
competitor that
provides a
direct or
indirect
indication of its
intentions,
motives, goals,
or internal
situation.
What is a
Market Signal?
This is the
lowest level
turnover, or
employees
leaving your
business for
various
reasons, can
become within
the confines of
the simulation.
What is Five
Percent?
Referring to an
ability to
charge a
premium price
due to a
perception of
higher value in
the minds of
consumers, this
business-level
strategy can be
detrimental to
pursue and
maintain if not
marketed well.
What is
Differentiation?
This term refers
to the process
of evaluating
the strengths
and
weaknesses of
competitors
within the
industry.
What is
Competitor
Analysis?
This concept
refers to the
underlying
beliefs or
expectations
that shape a
competitor’s
strategy,
including views
on the industry
and its own
capabilities.
What are
Competitors’
Assumptions?
These are
signals
designed to
mislead other
firms into
taking or not
taking an action
to benefit the
signaler.
What are
Bluffs? (AKA
ploys)
Answering the
question of
whether
customers
know your
product exists,
this aspect of
marketing is
important to
build quickly.
What is
Awareness?
This level of
strategy
answers the
question,
"Where do we
want we to
compete?"
What is
Corporate-level
Strategy?
This is the
evaluation of
past actions to
predict a
competitor's
future moves.
What is
Historical
Analysis?
Porter suggests
analyzing these
to understand a
competitor’s
future
reactions,particularly
their likelihood,
timing, nature,
and intensity
What are
Competitors'
Capabilities?
One of the
many functions
of this is to
avoid costly
simultaneous
moves between oneself and
competitors in
areas like
capacity
additions, such
as where
bunching of
new plant
additions would
lead to
overcapacity.
What are
Announcements
Debt you must
pay off within
one year, called
____, comes in
the form of
financing you choose or a
loan shark who
happily knocks
on your door
should your
closing cash
position end
below $0.
What is Current
Debt?
One of five
forces, this can
more naturally
be higher in
B2B industries
due to the lower number
of customers
businesses can
feasibly pursue.
What is the
Threat of
Buyers?
When these are
understood,
there may be a
place where
everyone is
relatively
happy.
What are
Competitors'
Goals?
Future goals
and
assumptions
are both part of
the left side of
Porter's
Component's of
Competitor
Analysis, which
addresses this.
What is What
Drives the
Competitor?
"Price
competition is
very harsh, The
industry is
doing a lousy
job of passing
along increased
costs to the
consumer," is
an example of
what?
What are Public
Discussions of
the Industry by
Competitors?
The only way to
attain the ideal
age even
temporarily in
the High End
segment is
this?
What is
Creating a New
Product?
One of the methods of
creating a
defendable posi-
tion against the
five competitive
forces, this
refers to
matching the
company's
strengths and
weaknesses to
the structure of
the industry.
This is
definitely not
one of the 4
P's.
What is
Positioning?
This type of
analysis of the
parent provides
clues as to
what the
objective of a
business unit or
business units
will be.
What is
Portfolio
Analysis?
Competitor's
satisfaction,
likely moves,
vulnerabilities,
and speculation
on intensity of
response
comprise this.
What is a Competitors'
Response
Profile?
Explaining or
discussing
one's own
moves as a
form of
deterrent
serves the
second of three
purposes. An
example of this is filling the
press with
stories about
how costly and
difficult the
move was to
make.
What are
Preemptive
Gestures?
These market
segments
naturally lend
themselves
best to the
business-level
strategy
referring to
reducing costs
as much as possible. This
business-level
strategy is, and
the segments
are?
What is Lowcost
Leadership?
What are
Traditional and
Low End?
Not a good
thing, this
refers to the
cost of
production
moving past
the point where
per unit costs
decrease as
volume increases and
instead per unit
costs increasing
as volume
increases.
What are
diseconomies of
scale?