Basic Biz Terms
Tangible products such as computers, food, clothing, cars, etc.
What are goods?
Who is known as the Father of Rhetoric?
The amount of goods and services people can buy with the money they have.
What is standard of living?
What is effectiveness?
Industrialization in the 19th and 20th centuries moved jobs from farms to
factories.
What is the Manufacturing Era?
The total amount of money a business takes in during
a given period by selling goods and services.
What is revenue?
What is rhetoric?
The general well-being of a society in terms of its political freedom, natural environment, education, healthcare, safety, amount of leisure and rewards that add to personal satisfaction.
What is quality of life?
Producing goods/services using the least amount of resources.
What is efficiency?
Since the mid-1980s, this industry generated almost all the increases in employment.
What is Service Era?
The chance an entrepreneur takes of losing time and money on a business that may not prove profitable.
What is risk?
The Aristotelian appeal that connects with the emotions of the target audience.
What is pathos?
The statistical study of the population in terms of
size, density and characteristics like, age, race, gender and income.
What is demography?
In the 1800s, the agricultural industry led economic development.
What is the Agricultural Era?
The amount of money a business earns above and beyond what it spends for salaries and other expenses.
What is profit?
The Aristotelian appeal that connects with the values of the target audience.
What is ethos?
The study of a target audience's assumptions, values, attitudes, life styles, ethics, associations, etc. (in the mind of the consumer).
What is psychographics?
Giving frontline workers the responsibility, authority, and freedom to respond quickly to customer requests.
What is empowerment?
This era is represented by IT affects all industries.
What is Information-Based Era?
All the people who stand to gain or lose by the policies and activities of a business and whose concerns the businesses need to address.
Who are stakeholders?
The missing "puzzle" piece that pulls the audience into the persuasive narrative?
What is enthymene?
The study of a specific territory or area in terms of population segments.
What is geo-demographics?
Trend toward saving energy and producing products that cause less harm to the environment.
What is greening?
Five factors of production through all the marketplace eras include: Land, Labor, Capital, __________, and Knowledge.
What is entrepreneurship?