operant conditioning
a learning method where behavior is controlled by consequences using rewards and punishments
what is operant conditioning?
Rewards are given unpredictably
variable reward system
The technology behind Instagram and Tiktok ability to predict what users want to see
what is machine learning-based algorithms?
how can users reduce negative impacts of social media?
Limit screen time, remove notifications, deleting apps
who is B.F Skinner?
highly personalized page on a social media app where you are encouraged to scroll endlessly based on your interests
Tiktoks For You page
the interactions social media algorithms use to learn from user behavior
What is analyzing likes comments and shares
this person was an influential figure who criticized the use of psychology tricks in tech design
Tristan Harris
giving something rewarding to increase behavior
what is positive reinforcement?
a variable reward that pulls users back to the app, usually red
what is a push notification?
a feature that continuously loads new content without needing to refresh or stop, to keep users engaged
what is infinite scroll
One way ad agencies use operant conditioning on social media platforms
repeatedly showing ads for a product until users become conditioned to engage with it or purchase
removing an unpleasant stimulus to increase behavior
what is negative reinforcement?
this social media app uses an infinite scroll to mimic the mechanism of a slot machine
What is instagram/Tikok?
Tracking user activity and preferences to deliver personalized, highly engaging content
what is data personalization?
how has in-app shopping features allowed companies to capitalize on variable reward systems?
Showing users products in an unpredictable manner, encouraging impulsive purchases
A controlled environment used to study animal behavior by giving rewards or punishments through actions (pressing a lever)
what is a skinner box and how was it used?