Marketing Concepts
MKT. & Pricing
SWOT
Exploring Careers
100

using channels to get products to consumers 

what is distribution 

100

tangible items which possess a monetary value

what is Goods 

100

Well trained employees

what is strength 

100

act of calling public attention to a product or service

what is Advertising 

200

applying promotional techniques to potential customers

what is Promotion

200

involve a task or performance; received in the form of action

what is Services 

200

Bigger companies moving into your area

what is threat

200

following and studying a professional in order to learn a trade

what is Apprenticeship 

300

money left after taxes are taken out of paychecks

what is Disposable Income

300

obtain goods from the manufacturer and resell them to an industrial user or retailer

what is Wholesalers 

300

lower cost on raw goods

what is opportunities 

300

promoting the sale of goods

what is Merchandising

400

person who uses the product

what is Consumer  

400

obtain goods from a manufacturer or wholesaler to sale to the final consumer

what is Retailers 

400

poorly trained employees

what is weakness 

400

organization which is tax exempt

what is Nonprofits 

500

person who buys the product

what is Customer

500

the attributes of a product which make it capable of satisfying a customer’s needs

what is Utilities 

500

lower price than competitors

what is strength 

500

series of organized activities working towards a particular goal

what is Campaign 

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