Break-Even Point
Business Ownership
Needs, Wants,
Goods, & Services
Elevator Pitches
Miscellaneous
100

The amount the customer will pay for a product or service.

What is the unit price?

100

The four main types of business ownership

What are Sole-Proprietorship, Partnership, Corporation, & Co-operative?

100
Food, shelter, water, and clothing are examples of this.

What is a need?

100

The time and place these pitches are most commonly delivered (also how they got their name)

What is during an elevator ride?
100

The two main types of Marketing Research questions.

What are open-ended and close-ended?

200

All of the costs associated with producing your first product or providing your first service.

What are fixed costs?

200

The hybrid form of business ownership.

What is franchising?

200

These add comfort and pleasure to our lives, but are not necessary for survival.

What are wants?

200

The main purpose for delivering an elevator pitch.

What is to raise money?

200

Organizing, directing, and controlling are examples of this.

What are entrepreneurial skills?

300

The costs associated with producing one additional unit or providing one additional service.

What are variable costs?

300
Owners are separate from managers in this form of business ownership.

What is a corporation?

300

It is tangible.

What is a good?

300

Elevator pitches begin with this - something your listener can unfortunately relate to. 

What is a pain statement?

300

Perceptive, imaginative, and self-confident are examples of this.

What are entrepreneurial characteristics?

400

When we know our projected sales, we can also calculate these 3 values.

What are Total Revenue, Total Costs, & Profit?

400

A business that is owned and operated by Federal or Provincial government.

What is a Crown Corporation?

400

It is a process that is provided.

What is a service?

400

The explanation of how your product or service solves the problem identified in the pain statement.

What is the unique value proposition?

400
This is the distribution of corporate profits to shareholders.

What is a dividend?

500

Additional reasons we calculate Break-Even (other than to figure out when we will recover our Fixed & Variable costs).

What are setting the price, optimizing fixed & variable cost combinations, & evaluating the attractiveness of opportunities?

500

The LL in LLC or LLP.

What is limited liability?

500

Buying a cup of coffee from Tim Hortons.

What is a good & a service?

500

Your elevator pitch must be this, so that nobody can argue or dispute.

What is irrefutable?

500

The parent company in a franchise is known as this.

What is the franchisor?

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