Honorable Mentions
The founder and CEO of Monumental Sports
Who is Ted Leonis
First of its kind regional sports network
What is MSN
Declining viewership numbers in both TV and in-person, they realized social media was the best way to keep fans of their teams involved and to grow their audience
What is NASCAR
Sports is not just about the excitement of the game but also about the business strategies that drive it
Who is Jim Lawson
Assist brands in ambassador selection and campaign alignment
What is MVPindex
CEO of Woodbine Entertainment Group and Chairman of the CFL
Who is Jim Lawson
The key to growth is rapidly evolving technology that enables content to be distributed faster, cheaper, and with a better fan experience
Who is Chris Wagner
Created for the sports and entertainment industry, tracking engagement in fans, social media influencers in sports and entertainment have better-performing content relating to their brand sponsorships.
Social Media Index
_________ as a tool is not an ad medium - but a relationship medium
President of EA Sports for a time
Groundbreaking, high-impact, high-risk solutions with the potential to reach 10x improvement
Data is collected by the _________ and not the producer
What is seller
These two people founded MVPindex
Who is Shawn Spieth and Kyle Nelson
Changed the landscape of sports broadcasting
What is Cable TV and/or ESPN
Today, viewing isn’t traditional anymore, viewers use mobile devices while watching sports, indicating a need to shift towards
What is multi-platform engagement