Branding Basics
What is branding?
The process of creating a unique name, image, and identity for a product or company.
What are the 4 P’s of marketing?
Product, Price, Place, Promotion.
What is the main goal of marketing?
To promote and sell products or services.
Which fast-food chain’s slogan is “I’m Lovin’ It”?
McDonald's
What is a target market?
A specific group of consumers a business aims to reach.
Name one key element of a brand that helps it stand out.
Which “P” involves determining the cost of a product?
Price
Name one traditional form of marketing.
Television ads, radio commercials, billboards, or print advertisements.
True or False: A logo is the same as a slogan.
False; a logo is a visual symbol, while a slogan is a catchy phrase.
True or False: All companies have the same target market.
False; different companies target different audiences based on needs and preferences.
True or False: Branding only involves a company’s logo.
False; branding includes everything that shapes a company’s identity.
Which “P” is focused on how customers find out about a product?
Promotion
What is digital marketing?
Marketing that uses digital platforms like social media, email, and websites.
Which brand’s logo is a simple swoosh?
Nike
Name a factor that businesses consider when defining their target market.
Age, gender, location, interests, income level, or lifestyle.
What is brand loyalty?
When customers repeatedly choose a brand because of a strong connection or positive experience.
What does the “Place” in the 4 P’s refer to?
Where and how the product is distributed or sold.
Give one example of content marketing.
Blogs, videos, social media posts, or eBooks that provide value to attract customers.
What is the purpose of a slogan?
To convey a memorable message or promise about the brand.
Which company is more likely to target children: a toy brand or a retirement community?
A toy brand.
Why is branding important for a company?
It builds recognition, trust, and loyalty among customers.
Give an example of a decision a business might make about the “Product” in the 4 P’s.
Deciding on product features, quality, design, or packaging.
Which type of marketing is based on sharing experiences or endorsements?
Influencer marketing.
Name a company that uses its logo as its brand name.
Coca-Cola, Google, or Facebook.
Why is identifying a target market important?
It helps a business focus its marketing efforts and resources effectively.