Overview
The use of data to maximize marketing outcomes.
What is Marketing analytics?
This metric represents the total marketing costs divided by the total number of new customers in a time period.
What is Customer Acquisition Cost (CAC)?
These three external tools can be used for content analysis on the web.
What are Google Trends, Topsy, and New York Times?
The activities a company undertakes to promote the buying or selling of its products or services.
What is Marketing?
It is a strategic type of marketing analytics metric.
Which type is the return on marketing investment?
This type of software can be used by businesses to collect customer information
What is CRM?
This metric measures the percentage of people who leave a webpage after viewing only one page.
What is Bounce Rate?
This platform is known as the leader in Inbound Marketing Data and offers free CRM add-ons.
What is HubSpot?
It is the ability to retrieve the brand from memory.
What is brand recall?
Revenue from marketing multiplied by the contribution margin divided by marketing spending.
What is the return on marketing investment formula?
Customer responses on social media is an example
What is a Marketing Data source?
This traffic metric counts visitors who typed the URL directly into their browser.
What is Direct Traffic?
One of the most prominent sales analytics platforms.
What is Salesforce?
It is the ability to confirm prior exposure to a brand.
What is brand recognition? (Aided Recall)
Netflix uses it to predict the shows individuals will enjoy.
What is customer data/ or Digital acumen?
This system records transactions and provides valuable information.
What is POS?
These visitors are tracked by IP address to count unique website visits.
What are Unique Visitors?
All-in-one system and offers integrations with 100+ applications.
What are some of HubSpot benefits?
Traditionally, it is part of marketing.
What is Sales?
This rate is calculated by dividing total conversions by total reach.
What is Conversion Rate?
Embrace Creative Destruction, Enrich arch of engagement, and Increase Digital acumen.
What are marketing analytics top priorities?
This metric represents the number of people who received impressions of marketing content.
What is Total Reach?
This type also offers a variety of data visualization tools.
What are some of the features of CRM?
Marketing Analytics is built on this classic mix.
What is Marketing Mix (4 P's)? (Product, Price, Place, and Promotion)
This percentage shows how many customers return to make additional purchases.
What is Customer Retention Rate (CRR)?