General Knowledge
This is the specific group of people that a brand or campaign is aiming to reach with its marketing efforts, usually defined by demographics, interests, or behavior.
Target Audience
This short-term incentive encourages customers to buy a product, often through discounts, coupons, or samples.
Sales Promotion
This benefit of integrating sales promotion into IMC enhances promotional visibility through multiple platforms.
Increased Reach
A promotional strategy that involves communicating directly with targeted customers to encourage a specific response, such as making a purchase or signing up for a service.
Direct Marketing
This term refers to when a company offers loyalty rewards for frequent purchases.
Loyalty Program
When customers consistently choose one brand over others due to positive experiences, creating repeat business and long-term relationships.
Brand Loyalty
This type of promotion involves giving a product away for free so customers can try it before they buy
Free Product Sample
This should be leveraged to tailor promotions for better effectiveness when integrating sales promotion into IMC.
Customer Data
A direct marketing channel that allows businesses to engage with customers through platforms like Facebook, Instagram, and LinkedIn.
Social media direct marketing
This type of channel involves reaching customers over the phone to present offers, conduct surveys, or gather feedback.
Telemarketing
Full name of our BMM 2107 instructor
Dr. Roberto H. Visitacion
This type of sales promotion involves promotions incentivize them to stock and promote a product. Techniques include trade allowances, point-of-purchase displays, promotional contests, and volume discounts.
Trade-Oriented Promotions
When integrating sales promotion into IMC, this practice involves keeping a unified message across all communication channels.
Consistent Messaging
Direct marketing allows companies to reach specific customer segments based on demographics, preferences, or behavior, increasing the relevance of the message.
Targeted Communication
This approach to marketing ensures a unified brand message and strengthens brand awareness by connecting promotions with broader marketing efforts.
Integrating sales promotions into an IMC strategy
Creating valuable, relevant content (like blog posts or videos) to attract and engage a target audience, often with the goal of driving profitable customer action.
Content Marketing
This type of key sales promotion involves bundled packaging at a reduced price that can increase perceived value and encourage customers to buy more.
Bundling products
This occurs when sales promotions are aligned with other marketing elements, ensuring a consistent brand message across channels.
Integrating Sales Promotion into IMC
Direct marketing channels allow businesses to receive quick feedback from customers, providing insights into preferences and areas for improvement.
Immediate feedback
A sales promotion that incentivizes new customers to engage with the brand often includes these limited-time offers.
Flash sales
Term used for the process of analyzing market trends and customer behavior to make data-driven marketing decisions?
Market Research
This type of promotion motivates and rewards the company's Sales team with bonuses and incentives.
Sales Force Promotion
This should be leveraged to tailor promotions for better effectiveness when integrating sales promotion into IMC.
Customer Data
A direct marketing technique that involves reaching out to customers via telephone after an email or direct mail campaign to reinforce the message and address any questions directly
Follow-up calls
This IMC principle ensures sales promotions don’t just drive immediate sales but contribute to the brand’s longevity.
Balancing goals