Wine Relevancy
To constantly bring new consumers into the category and responsibly expand consumption by making wine relevant to more people on more occasions.
What is the Wine Relevancy Goal?
This is Gallo's on demand process for the customer facing org to quickly access category, consumer, or shopper data, information, and insights that is not readily available
What is IWIKS ("I wish I knew")?
Sangria, Spritz and Mimosas
What are the top wine cocktails on-premise?
This has been the primary driver of volume decrease for wine
What are servings per occasion?
A strategic partner to our Sales and Commerce organizations, shopper and retailer insights experts, and contributors into Catalyst
What is the Commerce Insights team?
30% of the Adult US Population, or 99 million consumers and an 8 million increase since 2019
What is the size of the Wine drinking population?
Alcohol Usage and Shifts, Future of Drink 2024, Hispanic Drinker Habits, 2024 On Premise Industry Pulse
What are some of the available reports via Dataessential?
These beverages categories are often the first chance to influence the customer on premise
What are cocktails, craft beer, and table wine?
Mintel says that this generation’s dining preferences include unique experiences, social media shareability, and interactive concepts
What is Gen Z?
Data Acquisition & Aggregation, Advanced Analytics, and Knowledge Activation
What are the three pillars of Gallo's Knowledge Center of Excellence (KCOE)?
Consumer Mind Set, Product & Packaging, and the Improving the Purchase Experience
What are the 3 ways Gallo plans to redefine the wine industry?
This platform provides on premise trends, menu item tracking and trends, and key issues facing operators
What is Datassential?
Holiday pop up bars, additive free tequila, and low-calorie wines
What are some current trends in adult beverage?
Despite the rising expense of drinking away from home, this is a major reason why consumers order alcohol at restaurants
What is 'to treat myself'?
Brand, Innovation, & Commerce Insights, Foundation Insights & Research Ops and the Brand & Comms COE
What are the teams within Knowledge Activation?
Single-serve wine plays Into sustainability, portability, flavor exploration, and individualization consumer trends and needs
What are reasons why single serve opens up new occasions for wine?
This platform is used for mega trends, cultural insights, food & drink trends, consumer preferences, packaging, consumption intelligence & more
What is Mintel?
1/3 of operators offer one of this and 19% more plan to add one in the near future, as a way of delivering more value to their guests
What are Loyalty programs?
This drives much of the TAB decision-making process, including determining where to buy
What is the consumption occasion?
VOICE, Path to Purchase, Category Drivers, GALLO Tournament, and Brand Strategy Positioning Process
What are GALLO platforms or tools managed by Knowledge Activation?
Make wine more fun & relevant, Broaden & defend usage occasions, Changing the narrative, Cultivate & influence partners, Make affordable wine more accessible, Make wine easier to drink and Make wine easier to shop.
What are the 8 pillars of the Wine Relevancy Task Force?
This platform helps us understand the global beverage alcohol industry, including data, analysis, and on-premise intelligence
What is IWSR?
Consumers spend the most on wine for this on-premise occasion
What is 'with a more formal dinner in a restaurant'?
Fruit wine, Wine cocktails, and Wines from unique areas of the US
What are some of the most broad appealing wine trends?
Brand Management, Commerce Marketing, Drive, Corporate Strategy, Category Development, and Customer Development, Corporate Strategy and CDOP
What are the teams that Knowledge Activation Partners with and supports?