Roles and Responsibilities
How many managers/ key holders does Ulta beauty TYPICALLY have?
FIVE- GM, OM, EM, SM, MM
What is the difference between FACING and FRONTING?
Facing- How many rows you can have
Fronting- turning all labels towards the front of the guest/shelf
What is loyalty conversion?
How many guests we get started with our rewards program that are not currently in the system
What is the difference between a “haircut” and a “signature cut”?
There is a $10 difference.
Haircut- wash, cut and blow dry
Sig. Cut- wash, CONDITIONING TREATMENT, cut and blow dry
What is ORC?
Organized retail crime- when a group of individuals come in with the purpose of stealing LARGE quantities and high ticket items, usually gone within 2-3 minutes.
What is RETAIL conversion?
How many guests ENTER our store vs. how many guests leave with products
What are the two witches names?
Glinda
Elphaba
What do the management abbreviations stand for?
General Manager
Experience Manager
Sales Manager
Operations Manager
Merchandise Manager
Describe what Ulta means when they say “clinically clean”
Four corners- top to floor, clean testers, residue free acrylics, appropriate facings, dusted shelves
What is our STORES individual credit goal?
1.6% apps/trans
What is a “gloss service”?
A gloss is a semi permanent hair color that adds shine to the hair. It’s more gentle and less damaging than permanent haircolor. It can change the tone, make hair darker, or add a clear gloss just for shine.
Name the 3 types of theft
Operational
Internal
External
how much more do UBRCC members spend in our store vs. everyone else?
20% more
Name 2 songs on the wicked soundtrack
Defying Gravity
Popular
Dear Old Shiz
What is This Feeling?
No One Mourns the Wicked
One Short Day
What management position has the MOST direct reports?
BONUS- Who do they lead?
Sales Manager
Beauty Advisors, Seasonal, PBA’s
How many inventory adjustments- per week is our store responsible for?
150/week
Name 5 benefits of the Ulta Beauty Rewards Credit card
No annual fee
Mastercard can be used anywhere Mastercard is accepted
20% OFF
Double points when you utilize that card in store
Works on retail AND salon services
What boutiques does our location specifically receive a budget (goal) for?
Clinique, Lancome, M.A.C, Benefit
What is a “heat map” & how do we use it
The heat map is located behind the cash wrap on the wall, we use it to track patterns when it comes to known theft so we know where extra guest service is needed during peak hours
When it comes to serving guests during holiday- what are bananas vs. coconuts?
Bananas (holiday) “go bad” first so we need to get rid of them.
Coconuts have longer shelf life and can be used later
When does Wicked the movie come out?
November 22nd
What are the five categories we are graded on (APG’s) at the end of the year?
Credit
Retail Sales
Salon Sales
Shrink
Payroll
What does the M, O, D tester code mean on the shelf strip?
M- Make Tester
D- Do Not Make Tester
O- Order Tester
What THREE pieces of information are you graded on when it comes to loyalty conversion?
Address
Birthday
How much of our budget of retail sales is made up of Clinique?
10%- Clinique is the CORE of our prestige sales. We should ALWAYS start our guests with Clinique & move to the next brand if they decline.
What is a rampart tool? When do we use it?
Rampart tool is a stick located by the back door it is used to keep some out or slow them down in order to “run, hide, or fight”
When it comes to color matching- what are the THREE types of undertones guests can have?
Yellow, pink, neutral
We have Ariana Grande as Glinda & Cynthia Erivo as Elphe who was the most know broadway stars to play those roles?
Kristen Chenoweth- Glinda
Idina Menzel- ElphabaName each keyholders “Umbrella” of responsibility?
GM- oversees store, leadership development
EM- Salon, Boutiques, Prestige
OM- Planograms, Promo, Cycle Counts
SM- Loyalty, Credit, Eventing
MM- RTVs, IA’s, Markdowns,DIFs
Once truck is completely scanned and sorted- what is the window of time that Ulta beauty expects truck to be completed in? AND why?
4 hour window- supports efficiency through out all operational tasks; inventory, OOS, cycle counts, RTVS, replenishment and selling behaviors
What is the SPECIAL OFFER UBRCC MC holders receive in the first 90 days of being a card holder?
500 welcome points when you spend $500 in the first 90 days outside of Ulta Beauty
What is our ultimate salon budget we are going after as a store/company?
5k- currently out store averages $2300-$2700
What are the THREE things we do when a government official enters our building? What can they NOT do?
Support ticket
Notify DM/GM
Check IDThey may NOT enter the office
What THREE things should you know & be able to share with EVERY guests on your shifts.
Sales, Coupons, GWP
When writing home to their parents, how do the witches describe one another?
Glinda- unusually and exceeding peculiar and altogether quite impossible to describe.
Elphaba- BLONDE