Acronyms Mamacitas
What is UPT?
Units per transactions- The average amount of items guests are checking out with?
Goal: 3.5 and up
What is the shiny cart?
The shiny cart is where we put NEW items only that are not yet released or on promotion- Upcoming brand launches, etageres, endcaps, or resets
What is our stores credit goal- Apps/trans
1.65%- that's about 1 in every 60 guests we check out at register applying for that Ulta Beauty Card.
What percentage of our sales is Clinique responsible for?
10%- it's a huge impact to our daily sales so we should always start there & branch or pair as needed!
What fragrances receive LM tags?
All qualifying fragrance skus $100 and above that are OUTSIDE locked fixtures. DO NOT place tagged fragrances INSIDE locked fixtures unless instructed by DM/ALPM
What are our TWO BIGGEST sales dates of the year?
Black Friday #1
December 23rd #2
What is NOP?
Not on promo-
This goes for any item removed from a planogram that no longer has a location in our home, or any GWP that is leftover from the previous week's promotions
Why is it important to back stock items in their proper homes?
Not back stocking items properly leads to shrink, BOPIS rejection, and inventory inaccuracy
Why do we enter through the RED screen, when making a return?
We want to ensure we press SKIP on loyalty for returns- click *return* in the bottom lefthand & THEN input their loyalty number so the credit prompt doesn't display for negative (we owe them money) transactions
What 4 boutiques do we have a goal for in our location?
Benefit -$3473 ytd
Lancome -$2128 ytd
MAC +$4074 ytd
Clinique -$29,731 ytd
WHO is our Area Loss Prevention Manager
Samantha Welch
What is "zoning"? And HOW does it contribute to the guests experience?
Zoning is when you are stationed in a certain location in the store- this allows for guests to ask questions, have an associate look in backstock when needed, and protects our conversion stopping guests from walking out empty handed
what is MPOS?
Mobile point of sale- We should have at least one person carrying around the MPOS at all times to cut wait times, & ensure guests receive VIP experiences from start to finish
What do you do if you damage an item out but the tag doesn't print?
You look it up in damages and select "reprint" scanning the item again duplicates the damage
What is vanilla ice cream vs. ice cream sundae
Vanilla ice cream is encouraging a guests to start a loyalty account with us for returns.
A sundae is giving them all those toppings (other benefits) to draw them into our program- FREE GIFTS, BIRTHDAY GIFT, COUPONS, MONEY OFF FUTURE PURCHASES
What is the NUMBER 1 day for Salon sales?
December 20th
(#2- December 13th)
What is ORC vs. shoplifting?
ORC-Organized Retail Crime: When a group of individuals come in and quickly clear shelves and exit the store typically under 3-5 minutes.
Shoplifting- An individual opportunistic shopper who grabs items they can pocket, sneak in purses, or tuck within clothing
What is Retail Conversion?
Retail Conversion is how many guests enter our location- vs. How many guests actually check out through our registers
Guest Engagement Leader-
The manager on staff in charge for that segment (normally 2 hours) responsible for making things run smoothly
What is the difference between PROMO & PLANO
Promo is our weekly ad set while planograms are the different bays and sometimes permanent endcaps that are changed out period-quarter
What is the difference between the Ulta Beauty CREDIT CARD and the Ulta Beauty MASTERCARD
The Ulta credit card is an IN STORE only card where the Mastercard can be used anywhere Mastercard is accepted
How much more does an Elite Stylist cost- per service- than your traditional stylist?
$20/ service
When we suspect someone of shoplifting- what steps do we take?
Notify a member of management
Offer the guest assistance ( IE- in color matching, locating product etc.)
Continue to offer excellent guest servicing- our job is not to accuse but deter
If a guest comes in for a BOPIS order- and you have a line at register, who comes first and why?
The guest at the BOPIS station- they have already purchased their items and their exit should be speedy and prompt
What is a GWP?
Gift WITH purchase- an item guests receive FREE when purchasing the applicable item or dollar amount of certain brands.
Describe the Unified Workflow process-
Locate the map at the front of the store (when applicable) fill listed section- sign off- scan ALL skus-write down 0's and discrepancies- submit 0's & discrepancies to IA list- find manager to complete submission by EOD
What is data capture? what 3 pieces of info impact the percentage?
The amount of info we capture from new loyalty members
Address, birthday, email
How old do you have to be to get an ear piercing in our location?
It is by stylist discretion- please be sure we are confirming the age of the client- stylist and EM: be aware of online bookings and call the guests to confirm ages
Name 3 types of shrink
Internal- an employee stealing
External- a shoplifter
Operational- not scanning out damages properly
What are the 3 E's?
Engage- with the guest eye contact and nod "i'll be right with you"
Excite- what's NEW & trendy at ulta beauty? What promos are active?
Educate- DEMOS- show the guest how to apply, play with the product for consistency and color, invite them to experience something fun and memorable
What is an APG?
Annual Performance Goal-
Retail Sales
Salon Sales
Credit
Shrink
Payroll
NPS
What does the M,O,D in fragrance stand for?
M- Make
O- Order
D- Don't make
All associates have the capability to make AND order testers
Name 3 perks of the Ulta's UBRCC/UBRMC
Double Points
Special Discounts
No Annual Fee
20% OFF
1 point for every $3 spent outside of ulta
How often do we have salon events?
First Thursday of every month!
Daddy//Daughter, Sabrina Blowout, Heatless Curls
Testers should be made for all planograms, promos, or DRILLED HOLES within 11 days of the set by date- what happens if it's not?
If an item is made out of the 11 day window for making it you have to sell 7x the amount of the product to make up the shrink deficit.
What is the 5 second rule?
Guests shouldn't be in the store more than 5 seconds without being greeted. And shouldn't wait more than 5 seconds at register for an associate to check them out.