Marketing Mix (4 Ps)
This "P" refers to the decisions made about how much to charge for a product.
What is Price?
The number of different product lines offered by a company is referred to as what?
What is Width?
The process of attracting, selecting, training, and developing employees is known as what?
What is Human Resource Management?
This paid form of non-personal communication promotes products or services to a wide audience.
What is Advertising?
The process of managing a company’s financial resources to meet its goals is known as what?
What is Financial Management?
This "P" is all about the methods used to communicate the benefits of a product to the target audience.
What is Promotion?
This term describes the total number of product items in a specific product line.
What is Depth?
A person responsible for overseeing the hiring, training, and development of employees is known as what?
Who is a HR Manager?
Any activity aimed at increasing brand awareness or perception, like discounts or contests, is known as what?
What is Sales Promotion?
A balance sheet shows a company’s assets, liabilities, and this financial metric.
What is Owner’s Equity?
The "P" that refers to the channels used to make the product available to customers is known as what?
What is Place?
The degree to which different product lines are related is called what?
What is Product Mix Consistency?
This process involves identifying the required skills and hiring the right person for a position.
What is Recruitment?
This term refers to an incentive, often temporary, to encourage product purchases.
What is a Sales Incentive?
This financial term refers to the difference between a company’s revenue and its expenses.
What is Profit?
The "P" that focuses on the actual goods or services being offered by a company is known as what?
What is Product?
This aspect of the product mix refers to the variety of products offered by a company to meet different consumer needs.
What is Product Mix?
This process includes motivating and retaining employees to ensure the organization's success.
What is Employee Development?
The goal of this promotional effort is to inform, persuade, and remind consumers about a product or brand.
What is Promotion?
This ratio measures a company's ability to pay short-term liabilities with its most liquid assets.
What is Liquidity Ratio?
This "P" refers to the efforts made to ensure the product reaches the right consumers through effective distribution channels. It is key to determining the availability of the product.
What is Place?
This term refers to the alignment of various product lines in a company’s product mix based on their end-use, production methods, or distribution methods.
What is Product Mix Consistency?
This involves designing an organizational structure, identifying required job roles, and recruiting the right candidates to fill those roles, while aligning them with business strategy.
What is Strategic Human Resource Planning?
This form of promotion focuses on developing long-term relationships with customers by building brand loyalty through rewards, special offers, and exclusive content.
What is Relationship Marketing?
This financial statement, along with the income statement, helps stakeholders assess the company's financial health by showing changes in its equity, investments, and withdrawals.
What is the Statement of Owner’s Equity?