Evaluation
What is the hardest to achieve in objectives?
Change in Overt Behavior
Surveys are only used to measure
Attitudes
Lack of Message Penetration
Number one news source on social media
Which age royo is the most ethnically diverse in US History?
Gen Z
What is missing from this objective:
To increase awareness by 35% by June 2027.
Target Public
You must have survey results to compare after completing your communication plan. What is this called?
Base Line
Key points of your message are left out in the nightly news coverage. What is this called?
Message Distortion
Most expensive media to place ads in
Magazines
Which group of people are more likely to focus on values such as pursuing happiness over economic opportunities?
Millennials
What tool do you use when you want to measure understanding of a message?
readibility tests
When you determine how many people were exposed to your message, you do so by counting...
Your message was not accepted because an acceptable source did not deliver it. What is this called?
Self - Perception
Which media is best for emotional messages?
Television
Which group of people statistically have the highest income?
LGBT
To achieve message retention, you must use multiple media/placements and
Repitition
Print media has an extra advantage because people share the material. What is this called?
Pass Along Readership
Media is more effective in reinforcing existing opinions because people are selective about the sources. What is this called?
Self Selection
About 70% of Americans identify as
Christian
Before someone can believe your message, they must
pay attention and understand
When you get publicity that would have cost $50,000 had you placed an advertisement, what is this called?
Advertising equivalency (AVE)
When a message is filtered through the receiver's entire social structure and belief system, sometimes our messages don't get through. Why?
Competing or conflicting messages
Which media is best for "Captive" audiences
Radio
Most people identify wit their country of origin instead of the blanket term of
Hispanic