Media Coverage
WHat is it called when you get free news coverage
Publicity
Impact
Who do you get media coverage?
You pitch
Statistics are best used for
Educated publics
Highest-paid type of PR
Investor Relations
Why do we want to get free media coverage
Third-Party Credibility
Why did the news run a story about Brad Pitt eating in a local restaurant?
Celebrity
advertising
Endorsements are best used to get people to
Believe
Lifestyle PR
Media Kit
Why did the news run a story this morning about a truck flipped over on I95 in Providence last night
Proximity
Why do you host a press conference
Large news that all media will want to write about
Appeals to Humor are best used for
getting attention and remembering
A Celebrity going on TV to talk about their new movie is
Media Relations (and a tactic)
What is an example of an owned media channel that journalists can use
Online newsroom
Why did the news run a story about a woman who has 12 snakes
Oddity/novelty
What is it called when you have celebrities go to multiple media interviews ina day or two
Media tour
TV/video
When you work for a Nonprofit what are three of your main goals
Get volunteersGet use of servcies
What percentage of newspapers use PR to get stories
70%
Why did the news run a story about a fireman who saved a car from a tree?
Human interest
What is free coverage but the material is controlled, although the time or space is not
PSA
Timing and contest is best used to her people to
pay attention
When you work for a non-profit that that charges money to be part of the organization what kind of PR are you doing
Member relations