BRANDING
A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those 1 of competitors.
Brand
Leveraging a website to rank higher in search engine results pages (SERPs).
Search Engine Optimization (SEO)
What are the four P's of marketing
Product, Price, Place, Promotion
The introduction of a new product into the market.
Product launch
The process of informing, persuading, and influencing consumers to purchase a product or service.
Advertising
Brand recognition, brand recall, and brand preference are levels of?
Brand awareness
Name three popular social media platforms.
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Snapchat, Pinterest
An analysis of an organization’s strengths, weaknesses, opportunities, and threats.
SWOT analysis
A detailed plan outlining the steps involved in launching a new product.
Product launch strategy
Name three traditional advertising media.
Television, Radio, Print (newspapers, magazines), Outdoor (billboards, posters)
The commercial value a brand name, logo, or symbol has earned.
Brand equity
An online advertising model in which advertisers pay a fee each time their ad is clicked.
Pay-per-click advertising
Data collected firsthand for a specific research project.
Primary research
Introduction, Growth, Maturity, and Decline are the four stages of?
Product life cycle
A distinctive selling point is why a consumer should choose a particular product or service.
Unique Selling Proposition (USP)
The process of establishing a specific image and identity in the consumer’s mind, for branding.
Brand positioning
A method of testing two or more versions of a web page or app to determine which performs better.
A/B testing
Dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Market segmentation
The process of distinguishing a product from competitors.
Product differentiation
A strategic approach to communicating a brand message consistently across all marketing channels.
Integrated Marketing Communications (IMC)