Chapter 11
What product did Minute Maid create for the Hispanic market?
Limonada
Which city has the top African-America Market by population?
New York, NY
The Asian population is the largest in the world, with how many billions of people?
The book cites 8 Billion but google says about 4.25 Billion.
What ethnicity is the fastest growing in the United States?
Hispanic Population
Asian Americans are online. what percentage of Asian Americans use the internet comparted to non-Asians?
76% compared to only 68%.
What does it mean to be latino-Ready?
Your business infrastructure can support doing business in Spanish
To what industry are African-American valuable customers??
Skin Care Industry
What percentage of the total U.S. population is made up of Asian Americans?"
Current estimates are about 5% who report themselves as either full or partial Asian heritage.
Asian Indian
What organization created the product "Dulce de Leche"?
The Girl Scouts
How did the Sherwin-Williams store in Dallas adapt to being Latino-friendly?
When the customer walked in the door they made sure to make eye contact, smile and greet the customer with a "Hola"
Name a "Do" & a Don't for the African-American market
Great answer
What is the largest ethnic subgroup of Asians in America?
Chinese 22%
What are the 3 L's?
Large, Lucrative and Loyal
What is the "secret weapon" in sales with the Latino ethnicity?
Customer Service
What does it mean to be Latino-Friendly?
It means making sure your business is a place where Hispanic customers are going to feel welcome and appreciated
How did the small restaurant owner attract more African-American customers?
Special night of jazz and blues and gave opportunity to sample special foods and socialize in a casual manner
What makes the Asian-american population attractive to marketers?
Highest household income
Lowest poverty rate
Highest educational attainment of any race or ethnicity
Honolulu, Hi with 55%
24%
Mention the 5 ways the book states that you can be Latino-friendly
Eye Contact, warmth, sincerity, helpfulness, and personal service
How does Southwest Airlines get involved in the African-American community?
Scholarships, mentoring programs, and executive leadership programs
What is the average age of the Asian-American population in America?
Fairly young at just 34 years old.
What's the difference between Transcreation and Translation?
Transcreation is expressing something in a culturally relevant manner.
Translation is to place in another language.
In the book, what does the "perfect storm of opportunity" mean?
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Hispanic community are buyers in the market