Chapter 11
What product did Minute Maid create for the Hispanic market?
Limonada
What does it mean to be latino-Ready?
Your business infrastructure can support doing business in Spanish
How did the Sherwin-Williams store in Dallas adapt to being Latino-friendly?
When the customer walked in the door they made sure to make eye contact, smile and greet the customer with a "Hola"
What does it mean to be Latino-Friendly?
It means making sure your business is a place where Hispanic customers are going to feel welcome and appreciated
Mention the 5 ways the book states that you can be Latino-friendly
Eye Contact, warmth, sincerity, helpfulness, and personal service