Companies
A person who set up a business
Founder
Organized effort to gather information about competitors and customers, their needs and demands
Market research
A person who answers a request for information
Respondent
Compared to rivals such as Boeing, Airbus has gained a reputation of being somewhat inconsistent when it comes to executing operations. The company is often delaying launches of its new models – for example, the launch of Airbus A380 was delayed by more than one year.
Weakness
The co-founder, chairman and CEO of Apple Inc.
Steve Jobs
A person who starts and runs a business.A synonym for a businessman
Entrepreneur
Easy for people to work with
User-friendly
A set of questions for obtaining statistically useful or personal information from individuals.
Questionnaire
Airbus counts with eco-efficiency. The company has been recognized is a leader in proposing and developing solutions for sustainable aviation.
Strength
Who invented mobile phone?
Martin Cooper
A company that provides things that people want or need
Supplier
A product that can be trusted
Reliable
A question for which a researcher provides research participants with options from which to choose a response.
A closed-ended question
The business industry is gradually getting more and more regulated. On a global scale, governments and legal agencies are regulating all kind of sectors and businesses, and the fashion market is not an exception. This includes labour, quality, customer services, and many other aspects of the industry. All of these regulations might eventually have a negative impact on Zara.
Threat
Who founded Twitter?
Jack Dorsey
A company with the largest market share in an industry
Market leader
Four phases in the product life cycle
Launch, growth, maturity, decline
Research that involves the summary, collation and/or synthesis of existing research
Secondary research
Opportunities
A French inventor, engineer, humorist and author who was the inventor of the smart card.
Roland Moreno
The quantity of a good in economics that consumers are willing and able to purchase at various prices during a given time.
Demand
Four types of product depending on the phase in the product life cycle
Problem child, star, cash cow, dog
Information that can be counted or measured and given a numerical value.
Quantitative data
Weaknesses
Who is the father of modern Public Relations?
Edward Bernays, Father of Public Relations and Propaganda