Obedience & Conformity
The person whom we are obedient to
What is the authority figure?
A negative (sometimes positive) attitudes toward an individual based on their belonging to a group.
What is prejudice?
Before conditioning, elicits no response in the target learner.
What is the neutral stimulus?
A schedule of reinforcement that sees a consequence follow every single presentation of the target behaviour
What is continuous reinforcement?
The first factor of the ARRM acronym.
What is Attention?
A change in behaviour or belief as a result of real or imagined group pressure.
What is conformity?
This structure is made up of the affective component, behavioural component, and cognitive component.
What is the ABC structure of attitudes?
The aim of this experiment was to see if one can condition fear in a subject using classical conditioning
What is the Little Albert experiment?
The term for the stimulus that follows a behaviour, that can be positive or negative, and can be punishment or reinforcement.
What is a consequence?
What is the role model?
Experiment that aimed to see how obedient people would be in a situation where obeying orders would mean breaking their moral code and hurting an innocent person.
What is the Milgram Experiment? (1963)
What is Self-concept?
The time lapse between the presentation of the NS and the UCS during the acquisition phase
What is contiguity?
The other term for 'positive punishment', or when an unpleasant stimulus is presented to target an unwanted behaviour.
What is aversive punishment?
The activity in the frontal and parietal lobes that light up during the execution AND observation of a movement being completed.
What is mirror neurons?
The three different types of conformity
What is compliance, identification and internalisation?
Part of the Yale attitude change approach that focuses on the target of the message.
What is the audience?
The final phase of classical conditioning, the phenomenon that suggests learning will reoccur after extinction
What is spontaneous recovery?
The schedule of reinforcement that is most commonly seen in activities like Fishing
What is variable interval?
This experiment set out to investigate if aggressive behaviour is learned simply by observation
What is Bandura's bobo doll?
The explanation of conformity that explains why we conform to people to gain more knowledge, or because we believe someone else is 'right'?
What is Informational social influence?
The model of factors affecting attitude change (persuasion) that encompasses the central route of persuasion and the peripheral route of persuasion
What is the Elaboration likelihood model?
The method for treating phobias that uses the principles of classical conditioning
What is systematic desensitisation?
A set of therapies that are based on operant conditioning theory that use motivational techniques to target a behaviour to change
What is behaviour modification?
What is behaviour counts?