Priorities
What is the #1 Priority?
Distribution
What innovation 6pk is entering its 2nd year?
White Creme with Sprinkles and Popping Candy
What is the #1 Sweets item in the summer?
Twizzlers
Which region currently has the higher $ % Change in Market Basket?
Boston
What is Priority #2?
Summer Programming
In addition to MC 6pks, what two other 6pks require punch-ins to catch up to last year’s numbers?
Reese and Special Dark 6pks
300k of what are being distributed to help drive velocity for the Twizzlers program?
2/$3 Tearpads
Why is it important to punch-in additional 6pks and Twizzlers throughout the summer?
Because orders for both are down vs. LY (S’mores down 14%, Twizzlers down $11.6k)
What is Priority #3
Execute Programming
When should the S’mores endcap be maintained through?
Labor Day
What percentage of Twizzlers sales occur in the summer?
50%
What two best practices apply to supporting both the S’mores and Twizzlers programs?
Maintain home and gain incremental POIs
What is Priority #4?
B1S1
What percentage of MC 6pk sales occur in March to September?
70%
What Twizzlers flavor will have paid social media support?
Pink Lemonade Filled Twists
Finish the statement: “82% of consumers won’t replace-”
“Hershey Milk Chocolate in a S’more”
When should summer programming endcaps have been set by?
3/29
How many additional cases of MC 6pks need to be punched in at each store in order to catch up to last year?
18 cases
What 4 Twizzlers items require punch-ins to reach last year’s numbers?
Twizzlers Twists Strawberry, Twizzlers Black Licorice, Twizzlers Twists Strawberry 32oz, and Twizzlers Bites Cherry
How much more does Twizzlers average per week than any other brand during the summer?
$1.1 million