Potpourri
One Word Answers
"Comp"time
Core Values
Ziggy, Zoggy
100

What is your #1 Job as a Field Sales Person With Graff? 

Sell Displays 

100

What was the first collection that Graff launched in 2002? 

Targa 

100

Which competitors offer all product in all finishes and multiple handle options for all collections? 

Cal Faucets - Others offer all finishes but Cal is the only one that offers both 

100

Why does Graff follow the ISO14001 standards in our production? 

It was required in the more stringent automotive industry while Meridian International was making components for Harley Davidson. When Graff was spawned we incorporated it as the same system for our products  

100

What year did Ziggy secure the Harley Davidson Contract with Meridian? 

1977 

200

What is your second most important role with Graff in the field? 

Build and establish relationships - Friends buy from Friends

200

What year did Graff Launch Kitchen Products in the Marketplace? 

2015 

200

Which California Faucets Finishes are stocked for quick shipping in the USA? 

None - They all have at least a 1-2 week lead time 

200

When an issue comes up what type of solutions do we try to utilize to address an issue? 

Short Term Solutions - STS

&

Long Term Solutions - LTS 

200

How Many Language's did Ziggy Speak when he came to the US?  

4 - Polish, Russian, Germany, and some French (No English at that time) 

300

When you walk into a showroom before you scheduled meeting with the team or leadership, what is the #1 thing that you should do (besides say hello to the receptionist)?  

Walk the Floor - See where opportunities for displays are, talking points for your meeting so you have a direction you want to go 

300

What collection did Angeletti Ruzza Design create for Graff? 

Sento 

300

Does Dornbracht offer customization of their bathroom products? 

Yes, you can make personalized faucets based on the customers vision 

300

Why does Graff have multiple layers of leadership involved in Display Decisions and pricing deals that we offer the customer? 

Margin and collaboration to ensure good decisions - When we "give" product or margin away it takes away from all of the other buckets that we want to invest in (like marketing, resources like samples/ chips, employee benefits, factory tour trips, etc). By collaborating on the decisions we get the best deal for Graff and the customer so it is a win/ win for both 

300

What is the specialty Engineering focus that Ziggy went to College for? 

Metallurgy Engineering  

400

Who is the most important person that you will meet with at the showroom and why? 

Each Showroom associate. They are the ones selling your products every day, not the manager or leadership at the location. 

400

What is the one word that describes the unique feature of the M-Series Valves that separates Graff from the competition?  

Stackable 

400

What other luxury Manufacturer(s) offers a configurator for some of their collections? 

Gessi is the only luxury brand to offer this besides Graff 

400

What are the 4 ways that Graff Protect our Dealer Partners with Margin? 

1) No Redistribution

2) Limited E-Commerce Dealers with IMAP

3) No Retailer exposure (Big Box Stores - Etc.) 

4) Limited Distribution Model - Only 500 showroom in N. America 

400

Who were the brands that Ziggy (Meridian) made parts for in the mid-to-late 1980's? 

Kohler, Delta Select, and Price Pfister 

500
In a normal meeting with a showroom what % of the time should we talk/ present and what % of the time should the customer talk? 

35% us/ 65% them is Ideal  - This will all depend on how prepared we are and how strong our questioning to learn skills are 

500

What is the most famous Hotel that Graff has products at Globally? 

Raffles - Singapore, 9th most recognized hotel in the world 

500

Which Competitor has a hotel that they own that they take customer to when they do factory visits and what is the name of the hotel? 

Fantini - Casa Fantini on Lake Orta Italy  

500

What is the rarest of our core values (besides Vertically Integrated Manufacturing)? 

Family Owned - very few left in the industry 

500

What was the year and month that Ziggy founded Graff? 

November 2002  

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