Potpourri
What is your #1 Job as a Field Sales Person With Graff?
Sell Displays
What was the first collection that Graff launched in 2002?
Targa
Which competitors offer all product in all finishes and multiple handle options for all collections?
Cal Faucets - Others offer all finishes but Cal is the only one that offers both
Why does Graff follow the ISO14001 standards in our production?
It was required in the more stringent automotive industry while Meridian International was making components for Harley Davidson. When Graff was spawned we incorporated it as the same system for our products
What year did Ziggy secure the Harley Davidson Contract with Meridian?
1977
What is your second most important role with Graff in the field?
Build and establish relationships - Friends buy from Friends
What year did Graff Launch Kitchen Products in the Marketplace?
2015
Which California Faucets Finishes are stocked for quick shipping in the USA?
None - They all have at least a 1-2 week lead time
When an issue comes up what type of solutions do we try to utilize to address an issue?
Short Term Solutions - STS
&
Long Term Solutions - LTS
How Many Language's did Ziggy Speak when he came to the US?
4 - Polish, Russian, Germany, and some French (No English at that time)
When you walk into a showroom before you scheduled meeting with the team or leadership, what is the #1 thing that you should do (besides say hello to the receptionist)?
Walk the Floor - See where opportunities for displays are, talking points for your meeting so you have a direction you want to go
What collection did Angeletti Ruzza Design create for Graff?
Sento
Does Dornbracht offer customization of their bathroom products?
Yes, you can make personalized faucets based on the customers vision
Why does Graff have multiple layers of leadership involved in Display Decisions and pricing deals that we offer the customer?
Margin and collaboration to ensure good decisions - When we "give" product or margin away it takes away from all of the other buckets that we want to invest in (like marketing, resources like samples/ chips, employee benefits, factory tour trips, etc). By collaborating on the decisions we get the best deal for Graff and the customer so it is a win/ win for both
What is the specialty Engineering focus that Ziggy went to College for?
Metallurgy Engineering
Who is the most important person that you will meet with at the showroom and why?
Each Showroom associate. They are the ones selling your products every day, not the manager or leadership at the location.
What is the one word that describes the unique feature of the M-Series Valves that separates Graff from the competition?
Stackable
What other luxury Manufacturer(s) offers a configurator for some of their collections?
Gessi is the only luxury brand to offer this besides Graff
What are the 4 ways that Graff Protect our Dealer Partners with Margin?
1) No Redistribution
2) Limited E-Commerce Dealers with IMAP
3) No Retailer exposure (Big Box Stores - Etc.)
4) Limited Distribution Model - Only 500 showroom in N. America
Who were the brands that Ziggy (Meridian) made parts for in the mid-to-late 1980's?
Kohler, Delta Select, and Price Pfister
35% us/ 65% them is Ideal - This will all depend on how prepared we are and how strong our questioning to learn skills are
What is the most famous Hotel that Graff has products at Globally?
Raffles - Singapore, 9th most recognized hotel in the world
Which Competitor has a hotel that they own that they take customer to when they do factory visits and what is the name of the hotel?
Fantini - Casa Fantini on Lake Orta Italy
What is the rarest of our core values (besides Vertically Integrated Manufacturing)?
Family Owned - very few left in the industry
What was the year and month that Ziggy founded Graff?
November 2002