On-Premise
Our largest volume on-premise chain account partner
Who is Yard House?
Our largest volume off-premise chain account partner
Who is Total Wine?
This is always superior to under-communicating
What is over communicating?
Where Nicole gained her experience in the beer industry before joining us here at GBN
Where is St Killian Imports?
Our top performing draft beer in on-premise chains in 2024
What is the Yard House Give 'Em Helles Lager?
Our top performing SKU in off-premise chains in 2024
What is Stiegl Grapefruit Radler 4pk cans?
This is the first step of selling in a chain program
What is getting the meeting (may involve, though not always, obsessively stalking the buyer)?
This is Natasha's favorite type of digital file
What is a spreadsheet?
The territory that sells 52% of their total volume to chain accounts
What is the Southeast?
This is the cadence at which gap reports will be sent to RSMs for all mandated placements
What is bi-weekly?
The two most important elements of communication (both internal & external)
What are clarity & consistency?
The act of working together to pitch programs to an account; will be especially used for regional chain presentations this year
What is team selling?
The percentage of our on-premise sales volume that comes from chain accounts?
What is 22%
The percentage of our off-premise sales volume that is generated by chain accounts
What is 59%?
This is what we should NOT do when asking our wholesalers to execute (even if it late notice or we need them to order additional beer from MA)
What is apologize?
This is Natasha's favorite lager in the GBN portfolio
What is Bavik?
Chain programming should fulfill at least one of these goals in mind (5)
What are increase PODs, increase velocity, increase brand exposure, elevate relationships and volume drops?
This is the number of Whole Foods promos that GBN execute in 2024
What is 6?
This is the file path within the drive to find Whole Foods fall sets
What is National Accounts > Store Lists & Allocations > Whole Foods ?
This is the phrase that should be added to Christy's signature for responses to Yard House OOSs
What is "Resolution is on the horizon!"?