SWOT
What does SWOT stand for?
Strength, Weakness, Opportunities, Threats
What are the 4 P's of marketing.
Promotion, Place, Product, and product.
What are 2 ways to research on ideas or products.
Focus groups and surveys.
Which type of rebranding deals with more than just changing the logo.
Full rebanding.
When would you use SWOT.
When launching a new product or reviewing your business strategy.
Which of the 4 p's concerns the location a company decides to sell at.
Place.
What are the 3 types of research you can conduct.
Exploratory, Descriptive, and Casual.
What should a company do if they are out of date.
A. Partial rebrand
B. Full rebrand
B. Full Rebrand.
What is SWOT.
SWOT analysis is used to analyze your products.
Which 2 p's relate to a company releasing seasonal items.
Product and Promotion
Describe casual Research.
Research that aims to establish a cause-and-effect relationship between variables.
What are the main colors of a companies logo called.
Color Scheme.
What 2 SWOT are external and which one is internal.
Internal: Strength and Weakness
External: Opportunities and Threats.
If a company is effected by inflation, which P should they focus on.
Price
What are two purposes why you would conduct market research.
1. Increase sales and revenue.
2. To understand needs of customer.
3. To understand preferences of customers.
4. To develop new products or services.
Which year did Instagram do a partial rebrand.
A.2002 B. 2010
C. 2016 D. 2020
C. 2016