U of M
Ann Arbor
Businesses
Startup Terms
Famous Failures
100

“The” Big 10 rival of the Wolverines

Who is Ohio State University

100

This is the street that the Ann Arbor Target is on

What is South State Street

100

This tech giant’s co-founder went to U of M

What is Google?

100

In the startup world, this term is used to describe the point at which a company becomes profitable or cash-flow positive.

What is the break-even point?

100

This company, once known for its video rental stores, filed for bankruptcy in 2010 after failing to adapt to the rise of streaming services.

What is Blockbuster?

200

Ho Ho Ho: this man took over as president in 2022

Who is Santa Ono

200

This famous pizza place has been featured in Spiderman

What is Joe's Pizza

200

This Shark Tank investor owns the Dallas Mavericks

Who is Mark Cuban

200

What term refers to a period when a startup rapidly expands its customer base, revenue, or market share?

What is scaling?

200

This smartphone company, once a market leader, failed to innovate and lost to competitors like Apple and Samsung, eventually exiting the market in 2016.

What is Blackberry?

300

This beloved two-factor authentication system was created by U of M grads

What is Duo Mobile

300

The zipcode of the University

What is 48109

300

This pizza chain was founded in Ann Arbor, MI

What is Dominos

300

What do you call the first round of funding a startup receives, often from friends, family, or angel investors?

What is seed funding?

300

This early 2000s social network was bought by News Corp for $580 million but struggled to compete with Facebook.

What is MySpace?

400

This actor and U of M alumnus narrates the iconic video that plays before every home football game

Who is James Earl Jones

400

The coffee shop which closed down and has been replaced by Ondo Bakery

What is the Ann Arbor Coffee Roasting Co.

400

Name 2 automotive companies founded in Michigan

Ford, Chrysler, General Motors, Buick

400

This term describes a startup that has achieved a valuation of $1 billion or more before going public

What is unicorn?

400

This product from Google, released in 2013, was a wearable computer but failed due to high costs and privacy concerns.

What is Google Glass?

500

U of M beat this football team to win a national championship in 1997.

Who is Washington State

500

The population of Ann Arbor
(± 5,000)

What is 121,000

500

The percentage of Fortune 500 CEOs that are women in 2022
(士 1%)

9.4%

500

This term describes a startup that builds a company with minimal external funding, relying mostly on personal savings or revenue.

What is bootstrapping?

500

This startup, which raised over $1 billion, promised to revolutionize blood testing but was later exposed for fraud.

What is Theranos?

M
e
n
u