General Terms
The art of persuasion
What is rhetoric?
The addressee for an argument.
Who is audience?
The writer of an argument.
Who is rhetor?
The emotions experienced by the audience.
What is pathos?
The reasons and evidence given to persuade an audience.
What is logos?
The Greek philosopher often cited for his influence on rhetoric.
Who is Aristotle?
This rhetorical polygon represents the rhetor, audience, and text.
What is the rhetorical triangle?
The physical location/place where people talk OR a technological medium.
What is a forum?
The character and reputation of the rhetor.
What is ethos?
Naturalized behaviors or things we do so often that we don't think about them.
What are habits?
To examine the parts of an argument and what makes it effective.
What is rhetorical analysis?
The Greek word for the "right time" or "opportune time."
What is kairos?
Outside factors (cultural or historical) that influence what a rhetor can say and how an audience receives a message.
What is context?
This word describes emotionally resonant terms or images.
What is a symbol?
The things a rhetor does and says within a text to inspire trust.
What is intrinsic or invented ethos?
A literary/artistic type or kind.
What is genre?
These limits shape what one can say or write to an audience.
What are constraints?
The reason an argument exists.
What is exigence?
This term refers to vivid description that uses words to recreate the visual and aural experience of witnessing something.
What is enargeia?
The elements of a rhetor's reputation outside the text.
What is extrinsic or situated ethos?
The main point or thesis of an argument.
What is a claim?
Exigency is often tied to this term. An event or circumstance that calls for rhetoric.
What is occasion?
The ideas/beliefs an audience has about a topic. Or, "to suppose beforehand."
What are presuppositions?
When an audience feels or imagines themselves as consubstantial with the rhetor.
What is identification?
Words or images that provoke emotion.
What are pathemata?