Social Media Metrics Overview
Business Impact Level Metrics
Social Media Strategy Level Metrics
Social Media Tactics Level Metrics
Cost-Related Metrics
100

Data that looks impressive but lacks meaningful business impact.

Vanity Metrics

100

Income generated from the sale of products or services directly tied to social media campaigns.

Sales Revenue

100

A profitability metric used to assess the financial return of social media efforts.

ROI (Return on Investment)

100

Identifying the optimal time for posting content to maximize engagement.

Best Times to Post

100

The cost of a post divided by the number of link clicks.

Cost per Click (CPC)

200

A measurable value that indicates success in achieving business objectives.

KPI (Key Performance Indicator)

200

Potential customers who have shown interest in a brand or product, often measured by actions like form submissions.

Leads

200

A metric used to estimate the value of social media exposure compared to traditional advertising.

SEAV (Social Equivalent Advertising Value)

200

Experimenting with different types of content to determine which resonates best with the audience.

Content Tests

200

The cost of social media activity divided by the number of leads generated.

Cost per Lead (CPL)

300

The number of times a piece of content is displayed, regardless of whether it was interacted with.

Impressions

300

Public perception of a brand, often measured by sentiment analysis on social media.

Brand Reputation

300

The emotional tone of interactions or mentions related to a brand on social media.

Sentiment

300

Analyzing the performance of social media content across different platforms.

Channel Comparisons

300

The cost of social media activity divided by one thousand impressions.

Cost per Thousand Impressions (CPM)

400

The number of unique individuals who have seen a piece of content.

Reach

400

A measure of customer loyalty based on their likelihood to recommend a brand.

Net Promoter Score (NPS)

400

The process of attracting and converting potential customers into actual leads through social media.

Lead Generation

400

Evaluating the effectiveness of paid social campaigns to optimize budget allocation.

Social Advertising Tests

400

The cost of social media activity divided by the number of views generated.

Cost per View (CPV)

500

Actions taken on a post, such as likes, shares, comments, or video views.

Engagement

500

A calculation of the profitability of social media efforts compared to the costs.

ROI (Return on Investment)

500

A metric that measures the level of interaction with social media content relative to the number of followers.

Engagement Rate

500

The percentage of viewers who clicked a link in the content compared to the number of times it was displayed.

Click-through Rate (CTR)

500

A metric used to evaluate the value of influencer marketing, calculated by multiplying impressions by CPM.

Earned Media Value (EMV)

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