BGM History
Before rising through the ranks, this critical BGM team member started as a part-time RCO (GSS).
Who is Matt Bailey?
Marketers use this acronym to describe the fear that drives engagement when people worry they might miss out on something exciting.
What is FOMO?
This term refers to the dominant male in a gorilla troop, easily recognized by the distinctive patch of gray hair on its back.
What is a silverback?
This Thanksgiving classic features a smooth, spiced filling and a flaky crust.
What is pumpkin pie?
Nicknamed "Little Hollywood," this Utah town was a filming location for many classic Westerns.
What is Kanab?
This hit movie of the early 2000s features Bill's original rookie training and cold-calling scripts.
What is The Pursuit of Happyness?
A developer building a new marketing tool might need this three-letter acronym, which allows different software to communicate with each other.
What is API (Application Programming Interface)?
A group of gorillas, usually led by a silverback, is called this.
What is a troop?
Unlike its sweet cousins, this savory dish features a mashed potato crust and a meat filling.
What is shepherd’s pie?
This 1857 tragedy involved the killing of a wagon train of emigrants traveling through Utah.
What is the Mountain Meadows Massacre?
The DOS-based version of Gorilla, BGM’s original software, was released in this year.
1986
CLTV is what companies calculate when they want to know how much they can make off you before you switch to their competitor.
CLTV stands for:
What is Customer Lifetime Value?
This famous gorilla, known for her ability to communicate using sign language, once had a pet kitten named "All Ball."
Who is Koko?
This famous physicist, known for his Theory of Relativity, was born on Pi Day.
Who is Albert Einstein?
The Utah Jazz originally started in this city before relocating to Salt Lake City in 1979.
What is New Orleans?
Before rebranding to Bill Good Marketing, the company was originally known by this name.
What is Telephone Marketing, Inc.?
HTTPS is why your bank’s website is safe, and that shady-looking free movie streaming site probably isn’t.
HTTPS stands for:
What is HyperText Transfer Protocol Secure?
This primatologist lived among mountain gorillas in Rwanda, advocating for their protection before her tragic murder.
Who is Dian Fossey?
The first six digits of Pi, this irrational number, are often memorized by math enthusiasts.
What is 3.14159?
This large, feathered dinosaur, discovered in Utah, is the namesake of the state’s most fearsome prehistoric predator.
What is the Utahraptor?
This person was Bill Good’s inspiration for starting his own business.
Who is Howard Shenson?
UTM is a tracking system used in URLs to monitor the source of website traffic.
UTM stands for:
What is Urchin Tracking Module?
Harambe, the beloved gorilla who became an internet legend, lived at this U.S. zoo before his tragic death in 2016.
What is the Cincinnati Zoo?
This Great Depression-era dessert was created as a substitute for fruit pies when citrus was unavailable.
What is vinegar pie?
This internment camp, located in central Utah, housed thousands of Japanese Americans during World War II.
What is Topaz?