Primary and Secondary Data
Data collected firsthand for a specific research purpose.
What is primary data?
Objective, scientific methods to study society.
What is the focus of positivist sociology?
Belief that reality exists independently of our perceptions.
What is objectivism?
Participants recruit other participants.
What is snowball sampling?
Data that describes characteristics of a population or phenomenon.
What is descriptive data?
Surveys, interviews, experiments.
What are examples of primary data?
Understanding the meanings and experiences of individuals.
What is the focus of interpretivist sociology?
Belief that reality is shaped by our perceptions and experiences.
What is subjectivism?
Selecting every nth participant from a list.
What is systematic sampling?
Statistical data and demographic information.
What are examples of descriptive data?
Data collected by someone else for a different purpose.
What is secondary data?
Power dynamics, inequality, and social change.
What is the focus of critical sociology?
Scientific facts and measurable phenomena.
What are examples of objectivism?
Participants are chosen randomly.
What is randomized sampling?
Data that seeks to understand the meaning and context of human behavior.
What is interpretive data?
Books, articles, government reports.
What are examples of secondary data?
Social phenomena can be measured and quantified.
What is a key idea of positivist sociology?
Personal opinions and cultural interpretations.
What are examples of subjectivism?
Ensuring specific subgroups are represented.
What is quota sampling?
Interview transcripts and ethnographic studies.
What are examples of interpretive data?
Easily accessible and cost-effective.
What are advantages of secondary data?
Social reality is constructed through interactions.
What is a key idea of interpretivist sociology?
Reality exists independently of our perceptions.
What is the belief of objectivism?
Using participants who are readily available.
What is opportunity sampling?
Market research and public health studies.
What are applications of descriptive data?