LEGAL ASPECTS
Intellectual property is comprised of how many areas?
3
The process of dividing a large heterogenous market into more homogenous groups with similar wants
Segmentation
KOTLER'S Black Box Model consists of three elements - internal factors,_____, and external factors.
Buyer's Response
20 years
When looking at the sample frequency abd breadth grid for fans, we discussed growlers, captains, and cubs. Medium breath and medium frequency represents which type of fan?
Growlers
A _____ is a word, name, symbol, or device used by a person to identify its goods from others.
Trademark
This term describes if the marketer can identify the segment.
Identifiability
The marketing mix is a part of which of factor of the model?
External
Joey partnered with celebrity Cristiano Ronaldo to promote his new technological soccer ball before the 2026 World Cup. Which of the 5Ps is this an example of?
PR
The Federal Trademark Act of ___ is also referred to as the Lanham Act.
1946
There are four bases of segmentation - state of being, state of mind, product usuage, and _______.
Product benefits
Perceptions and beliefs are part of which factor of the model?
Internal
The New York Yankees are segmenting their market based on fan behavior -how often fans attend games and buy tickets. Of the four types of segmentation, this is an example of which one?
Product Usage
When a company is dishonest about the country of origin for a product, this is known as ____
False designation of origin
Geography, education, gender, and income are demographic examples of WHICH OF THE 4 BASES OF SEGMENTATION?
State of Being
The marketing mix consists of product, place, promotions, price and _______
Public Relations
What does USPTO stand for?
United States Patent and Trademark Office
Abandonment of a trademark is nonuse of the mark for how many consecutive years?
3
SUCCESSFUL target marketing plans should integrate how many bases of market segmentation?
4
If someone stated they would purchase a product, how many elements did they have to rank in order of importance?
5
Sizzle, a soda company, launches a large social media campaign featuring Olympic athletes drinking its products during training, creating the impression of an official partnership with the event despite Coca-Cola being the official sponsor. What type of marketing tactic is Sizzle using?
Ambush Marketing