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What is Canada Goose?
This luxury outerwear brand is known for its high-end winter jackets and is expanding in Asia-Pacific
What is direct-to-consumer (DTC)?
Canada Goose sells products through its own flagship stores and online, using this type of sales strategy.
What are discounts or frequent sales?
To maintain exclusivity, Canada Goose must be cautious about offering these types of price reductions in China’s online luxury market.
What are Tmall and JD.com?
Canada Goose risks weakening its brand exclusivity by relying too much on these two major Chinese e-commerce platforms.
What are limited edition releases?
One of Canada Goose’s alternative strategies involves launching an exclusive online platform featuring these types of special products
What are in-store boutiques or pop-ups?
To preserve its luxury image without opening new stores, Canada Goose can establish these exclusive retail spaces inside high-end department stores.