Advertising
What fast food media chain’s social media team is known for its brutal tweets and comebacks?
Wendy's
What term describes using social media monitoring tools to track what people are saying about your brand?
Social listening
What are the four P’s of the marketing mix?
Product, Price, Place, Promotion
What singer became the youngest self-made billionaire thanks to the global success of her beauty brand?
Rihanna
What brand received backlash with Kendall Jenner over a controversial advertisement in 2017?
Pepsi
What viral mascara brand used the tagline “This is NOT sponsored” and was actually… very sponsored?
L’Oréal (Mikayla Nogueira)
Which PR tactic involves creating newsworthy stories or events to attract media coverage?
Media stunt
What’s the marketing term for the technique of using limited stock or timed drops to build hype and advertising?
Scarcity marketing
What Gen Z influencer launched a coffee brand known for its aesthetic packaging and cold brew pouches?
Emma Chamberlain
What airline had a PR disaster due to violently dragging a passenger?
United Airlines
What razor brand went viral for challenging gender norms in shaving ads with their “Hair is Hair” campaign?
Billie
What is the PR strategy for releasing an apology or statement late on a Friday to avoid media coverage?
Friday news dump
What streaming platform teamed up with Ben and Jerry’s Ice Cream?
Netflix (Netflix and Chill’d)
What actor became the face and partial owner of Mint Mobile and then sold it for one billion dollars?
Ryan Reynolds
Which body care company launched a campaign showing a Black woman transforming into a white woman?
Dove
What luxury fashion house made headlines by casting TikTok stars like Charli D’Amelio in high-end ads?
Prada
What crisis communications rule encourages brands to respond within the first hour of a major PR issue?
The golden hour
In E.T., what candy does Elliot use to lure E.T.?
MnMs
What actor launched Casamigos, a tequila brand, and then later sold it for one billion dollars?
George Clooney
What fast food chain tweeted on Women’s Day “Women belong in the kitchen” then later followed up with a message about a culinary scholarship?
Burger King
Who had the Super Bowl commercial where Beyoncé dropped surprise albums while in space?
Verizon
What alcohol brand partnered with a transgender TikTok influencer, sparking both support and boycotts and a full-blown PR crisis?
Bud light
What term describes the strategy of using meme-style ads or unhinged captions to appeal to the Gen Z humor online?
Shitposting
What fashion brand caused backlash for sending influencers to Dubai during a time of global economic tension?
Tarte Cosmetics
Which popular language app is facing backlash over admitting they are replacing people with AI?
Duolingo